Senior Project Management PR Communication - ShopeeFood

• Responsible for designing and driving the PR strategy
• Manage and coordinate with PR Reg/internal team for press releases, press release distribution, press conferences, media event, management interviews, coverage report, post report and other activities that related to medias
• Reinforce long-term relationships with top tier media and working closely with media advertising dept
• Maximize both quality and quantity of PR articles
• Enhance the number of corporate information, Brand partnership news, CSR angles
• Run consumer products campaigns, work closely with the commercial team for product launch
• Organize media invitation, press conferences, creating press release, distributing press release
• Plan, execute and evaluate campaigns with event organizer for marketing or brand building
• Handle media response and actively tracking alert/ coordinate with another team/ solve crisis ticket
• Create & handle corporate content/ MD interview and presentation
• Build and organize CSR project
• Manage the workflow and budget allocation
• Monitor tasks of PR such as communication implementation, campaign deployment, campaign clipping report, monitoring payment process with accountant and every other administration task
• Monitor and ensure that the coverage meets the set forth KPI both in terms of coverage quantity and quality

• At least 3 years of experience in PR
• A creative mind and adept at content creation for the various PR channels
• Problem-solving skills and ability to manage multiple priorities effectively and efficiently
• Proven track record of corporate and relationship management (both internal and external)
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through
• Bachelor's degree minimum required

Shopee