Marketing Specialist

• Manage end-to-end B2B operational processes, with a strong focus on broker marketing and campaign execution.
• Collaborate closely with brokers to understand campaign objectives and provide comprehensive operational support.
• Assist in executing broker-related initiatives, including campaign setup, performance monitoring, reporting, and post-campaign reviews.
• Coordinate with cross-functional internal teams to streamline workflows and ensure the seamless delivery of broker initiatives.
• Support product-related operations such as spot and futures listings, ensuring adherence to established operational SOPs.
• Provide client-facing support by maintaining clear communication with brokers and institutional clients; handle inquiries, troubleshoot issues, and build strong relationships.
• Contribute to the development and execution of growth strategies aimed at increasing broker and institutional user acquisition, trading activity, and revenue.
• Perform additional duties as required, demonstrating flexibility and adaptability in a fast-paced environment.

• Bachelors degree in Marketing, Business, or a related discipline.
• 12 years of experience in marketing operations or a similar role.
• Strong understanding of digital marketing, social media management, and community engagement.
• Excellent project management and organizational abilities.
• Creative mindset with the ability to design and implement effective marketing campaigns.
• Strong analytical skills with the ability to interpret data and support data-driven decisions.
• Fluency in English with exceptional written and verbal communication skills; proficiency in additional languages is a plus.
• Ability to thrive in a dynamic, fast-paced work environment.

• Performance bonuses and KPI-based incentives.
• Quarterly and annual performance rewards; 13th-month bonus.
• Lunch allowance.
• Holiday, Tet, achievement, and ad-hoc bonuses.
• Full support for domestic and international business travel expenses.
• Full benefits under Vietnamese labor law: Social Insurance, Health Insurance, Unemployment Insurance, paid holidays, paid leave.
• Provided with all necessary work equipment and tools.
• Annual health check-up.
• Annual company trip and 3 team-building events/year with full paid leave on event days.
• Opportunities to work directly with global clients.

Hegka