(Senior) Marketing Manager

• An excellent Senior Marketing Manager role is now available in an international school based in Ho Chi Minh city.
• This Senior Marketing Manager will lead all aspects of marketing, branding, and communication strategies for school

• Devise comprehensive marketing and communication strategies aligned with the school's objectives and values.
• Identify target audiences and segments, and tailor messaging accordingly.
• Stay updated with market trends and competitors to refine strategies as needed.

• Oversee the school's brand identity and ensure consistency across all communication channels.
• Develop brand guidelines and standards for internal and external use.
• Foster a strong brand presence in the community and educational landscape.

• Lead digital marketing initiatives, including website management, social media, email campaigns, and online advertising.
• Monitor and analyze online metrics to assess the effectiveness of digital marketing efforts.
• Optimize SEO and SEM strategies to enhance online visibility and drive traffic.

• Create compelling content for various platforms, including website, social media, newsletters, and press releases.
• Collaborate with internal teams to gather content and ensure accuracy and alignment with brand messaging.
• Manage content calendars and publishing schedules.

• Develop and maintain relationships with media outlets, journalists, and influencers.
• Handle media inquiries and coordinate press releases and interviews.
• Identify opportunities for positive media coverage and manage crisis communications when necessary.

• Plan and execute marketing events, such as open houses, workshops, and seminars.
• Coordinate logistics, promotions, and follow-up activities to maximize event success.

• Lead and mentor a team of marketing and communications professionals.
• Provide guidance, feedback, and professional development opportunities to team members.
• Foster a collaborative and creative work environment that encourages innovation and excellence.

• Proven experience in marketing and communications roles, preferably in the education sector.
• Strong strategic thinking and analytical skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms.
• Demonstrated leadership and team management skills.
• Creative thinking and problem-solving capabilities.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Passion for education and a commitment to the school's mission and values.

• Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree preferred.

Adecco