Area Sales Manager, Foodservice

Fonterra

  • Vietnam
  • Permanent
  • Full-time
  • 4 days ago
Ata whakaarohia tō āpōpō - Imagine Tomorrow with UsFor more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer-owned Co-operative based in Aotearoa New Zealand, made up of thousands of farming families and employees all working together for better. As a Co-operative, we know the value of coming together to achieve a common purpose. We want to be the source of the world's most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us.He kupu mō mātou - About usIn Southeast Asia, our Vietnam Foodservice business is a strategic growth pillar, playing a vital role in expanding our footprint across the region. With ambitious goals to achieve double-digit growth in both volume and EBIT annually, the Vietnam team is at the forefront of innovation, customer engagement, and distributor excellence. We are passionate about delivering dairy goodness to chefs, bakers, and foodservice professionals, helping them create exceptional culinary experiences.Mō tēnei tūranga - About the opportunityWe are excited to announce a high-impact opportunity to join our team on a permanent basis in Vietnam.As our Area Sales Manager, Foodservice for the Vietnam Foodservice business, you will play a critical role in driving revenue and profitability through the execution of our Route-to-Market (RTM) strategy, distributor development, and customer engagement. This business is a strategic growth pillar for Fonterra Brands, with ambitious targets to achieve double-digit growth in both volume and EBIT annually.Key Responsibilities Include:
  • Develop and implement RTM strategies tailored to assigned areas.
  • Deliver budgeted volume, value, and profitability through secondary and primary sales.
  • Lead strategic pricing and optimise trade spend.
  • Execute channel plans and customer activation initiatives.
  • Drive Joint Business Plans with distributors and monitor performance.
  • Oversee daily distributor operations and conduct regular audits.
  • Own bottom-up sales forecasting and deliver IBP KPIs.
  • Recruit, train, and coach the sales team using AFP's solution-selling methodology.
  • Spend significant time in the field providing hands-on coaching.
Mōu - About youYou are a proven B2B sales professional with experience in a multinational company selling industrial or food products, ideally within the foodservice channel. You bring demonstrated success in distributor, sales force, and customer management, with a preference for experience in dairy product sales.Your energetic, hands-on approach and analytical mindset will be key to driving execution excellence.Other key attributes include:
  • Diploma or university degree in Business Management or Marketing.
  • 3-5 years of relevant experience in B2B sales.
  • Strong commercial acumen and leadership skills.
  • Fluent in Vietnamese and English.
  • Proficient in Microsoft Office tools, especially Excel, PowerPoint, and Power BI.
  • Preferred: Basic cooking and baking skills.
Ngā Uara - Our Values
We live our values every day-Good Together, Better Every Day, and Every Drop Counts. They guide how we show up for each other, our farmers, and our communities.
Take our Values Quiz to reflect on how your values align with ours.Tā mātou oati - Our Commitment to You
We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:
  • Fair and equitable pay
  • Health and well-being programmes
  • Professional development opportunities
  • Career growth support
  • Flexible/hybrid working options
  • Employee recognition
  • Support for community involvement and cultural connection
To learn more, visitNgā Mahi - A Career of Opportunities
At Te Mātāpuna Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level.Tātou Tātou - Join Us
Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together.He Wāhi mō te Katoa - Together, we're shaping a future of inclusion.
We welcome applications from all backgrounds. Even if you don't meet every requirement listed, we encourage you to apply; we value potential and growth.If you face accessibility issues or need accommodations during the process, please contact your recruiter.Applications close at midnight on 11 September 2025.

Fonterra