B2B Growth Marketing Specialist (Performance + CRM)
The Customization Group View all jobs
- Tan Phu, Ho Chi Minh City
- Permanent
- Full-time
We bring cutting-edge and scalable top-tier print-on-demand solutions to businesses and creators worldwide. Fast, sustainable, and hassle-free, because your vision deserves the best!The Customization Group is a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Asia, Europe, North America, and the Middle East, we manufacture up to 2.5 million unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships.Our diverse team of 700+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you’ll find the perfect environment to take ownership and drive impact in the future of e-commerce.About the RoleBuild the brand and generate qualified B2B leads across paid media, social, and HubSpot lifecycle automation. Turn market insights into demand. Turn campaigns into pipeline.helps brands and partners launch and scale print-on-demand programs globally, with reliable quality, speed, and operational efficiency. This role turns that value into measurable growth: stronger B2B positioning, more qualified leads, and more sales pipeline across global segments.Your missionOwn the end-to-end B2B demand generation engine across performance marketing + social + CRM (HubSpot). Generate and nurture leads across global segments, improve lead quality, and grow sales pipeline through measurable performance.Why you will love working with us:International experience in our globally spread TeamsA role that evolves quickly, opening doors to new opportunitiesMonthly phone/data allowance to support work-related communicationMonthly transportation allowance for commuting convenienceSocial insurance contribution based on 100% of salaryCompetitive salary with annual performance-based bonuses!Annual 13th-month salary, because your year deserves a rewarding finish!Private Health insurance for your well-being and peace of mindDynamic and collaborative global team culture and a supportive work environmentWhat you will do:Performance marketing for B2B lead generationPlan, launch, and optimize paid campaigns across LinkedIn, Google, and Meta with a B2B funnel mindset: awareness → consideration → conversion → pipelineBuild segment-specific funnels (industry, company size, use case, region) with dedicated landing pages and conversion pathsContinuously refine targeting, retargeting, lookalikes, and suppression based on lifecycle stage and CRM dataOwn experimentation: A/B testing across creatives, offers, landing pages, and lead formsHubSpot CRM and lifecycle automationOwn HubSpot marketing operations for demand generation and lifecycle growthLead capture and tracking (forms, UTMs, attribution basics, conversion events)Lifecycle stage management (Lead → MQL → SQL → Opportunity) aligned with salesAI-driven lead scoring (fit + intent) and qualification rulesBuild and manage HubSpot landing pages to drive lead capture for campaigns and events (webinars, trade shows, partner activations)Design, launch, and optimize email marketing workflows, including:Event invitations, reminders, and follow-upsLead nurturing and re-engagement sequencesPost-event feedback collection and survey, etc.Build automated onboarding workflows to educate, qualify, and hand off sellers to sales and operations teamsManage sales handoff processes (routing rules, notifications, SLA alignment)Build reporting that leadership and sales care about: lead quality, pipeline contribution, and revenue influenceSocial (brand, demand, and pipeline support)Own social as a demand and credibility channel in support of B2B pipeline growthPartner with content and creative to run always-on B2B social programs, primarily on LinkedIn and Facebook:Case studies, partner wins, product capabilities, operational reliability, and sustainability proof pointsFounder and expert thought leadership, as well as sales enablement contentOwn social-led lead generation, especially from Facebook, with clear responsibility for driving qualified seller leadsDesign and optimize social funnels that attract, qualify, and convert sellers and partners into CRM-ready leadsAlign targeting, messaging, and lead forms to ensure lead quality before CRM handoffEnsure paid and organic social tell one coherent story per segment and support performance and lifecycle marketing effortsAnalytics, reporting, and revenue impactTrack and optimize to business outcomes: cost per qualified lead, MQL to SQL rate, pipeline created CAC efficiency for B2BProduce weekly performance insights and monthly growth recommendations across regions and segmentsSuccess metrics (how you win in this role)Increase qualified leads (MQL/SQL) from priority segmentsImprove lead-to-opportunity conversionReduce cost per qualified lead and improve pipeline efficiencyIncrease CRM-driven pipeline contribution through nurturing and reactivationStrengthen B2B brand credibility via social proof and segment messagingWhat You will BringAt least 3 years' experience in B2B performance marketing and demand generationHands-on expertise with LinkedIn Campaign Manager and Google Ads and Meta.Strong HubSpot experience: workflows, lists/segmentation, attribution basics, dashboardsComfort working with longer sales cycles and sales handoffs (MQL/SQL alignment)Strong analytical skills (GA4, HubSpot reporting: BI and spreadsheet fluency)Ability to translate business segments into targeting, messaging, and funnel designClear communication and cross-functional collaboration (sales, content, creative, product)Embrace the opportunities that await you here!
Your journey may lead to the development of new skills, meaningful relationships, and greater success.One team. Millions of happy customers worldwide. Join us!