Marketing Director - YOLA
Mekong Capital
- Ho Chi Minh City
- Permanent
- Full-time
- Students love to learn.
- Teachers love to teach.
- People love to work.
- Develop and implement collaborative marketing strategies with business teams to drive New Customer Acquisition through Referrals, Experiential Marketing, and Digital Marketing.
- Conduct market insight and utilize this market intelligence to inform decision-making, demonstrating critical thinking and planning skills. Advantageous to have market insight specific to educational trends and demands.
- Grow authentic customer referrals by developing and leveraging brand awareness, brand love, USP so that Yola becomes top of mind and the preferred brand of new and existing customers.
- Manage marketing execution to deliver a consistent and exceptional customer experience across all touchpoints, attracting the right target segments and achieving the desired conversion to enrollment, ensuring customer acquisition cost and return on investment.
- Leverage in-depth knowledge of the student journey and behavior to execute marketing activities, ensuring they exemplify Yola's standards.
- Implement experiential marketing strategies in an educational context with a customer-centric mindset focused on enhancing the overall student experience.
- Lead, develop, and manage Marketing Team members, establishing an effective marketing organizational structure with the right capabilities to deliver results.
- Demonstrate a track record of driving performance in Digital Marketing, Experiential Marketing, Referrals Marketing, and Brand Equity aligned with Yola's Vision, Missions, and strategic direction.
- Provide effective coaching to develop the staff and build the talent pool for the organization
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
- Develop and maintain relationships with local high schools, universities, or any strategic partners.
- Possess a growth mindset and demonstrate creativity in marketing activities, implementing effective A/B testing for optimal results while ensuring a positive customer experience and brand image.
- Utilize market insight to explore unique marketing approaches within the education sector, fostering innovation in alignment with Yola's goals.
- Demonstrate a proven track record in marketing with a focus on driving impactful results.
- Showcase comprehensive knowledge of branding strategies.
- Lead a diverse team comprising writers, designers, trade or local store marketings, event, marketing analysis and digital marketing experts.
- Foster collaboration within the team and establish effective communication channels.
- Regularly engage with business partners and clients to understand their needs and expectations.
- Cultivate strong relationships that contribute to the success of marketing initiatives.
- Possess a deep understanding of consumer behavior and preferences.
- Drive solutions that resonate with customers and make a meaningful impact.
- Seamlessly integrate technology into marketing strategies to exceed expectations.
- Actively drive innovation using updated marketing techniques and know-how for positive and impactful solutions.
- Bachelor's degree with a minimum of 7 years of marketing experience (preferably B2C).
- At least 3 years of experience as a Head of Marketing, directly managing a team of 7 or more.
- Strong planning and organizational skills, capable of handling multiple tasks with attention to detail.
- Results-oriented, proactive, and adaptable with a passion for continuous learning.
- Demonstrated initiative, ownership, and team-building spirit, coupled with excellent people skills.
- Effective communication in both English and Vietnamese to collaborate seamlessly with internal and external stakeholders.
- Willing to work outside standard office hours as needed to meet business objectives.
- Proficient in strategic thinking, data-driven decision-making, and achieving measurable results.