Associate Brand Manager/ Brand Manager/ Senior Brand Manager - ONCO - HN

AstraZeneca

  • Hanoi
  • Permanent
  • Full-time
  • 2 months ago
Associate Brand Manager/ Brand Manager/ Senior Brand Manager - ONCO - HNAbout AstraZeneca and AstraZeneca VietnamAstraZenecaAstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.AstraZeneca VietnamAs a Foreign Invested Enterprise with over 750 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.What you’ll doJob Description / CapsuleProactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.Typical Accountabilities(bullet point list)
  • Provide local market understanding and customer’s insights to PLM/ LLM brand team;
  • Provide input and feedback on campaign developed by PLM/ LLM;
  • Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
  • Responsible for team performance and development.
  • Responsible for the management of team’s budget and brands’ A&P spend.
  • Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
  • Provide input on competition, customers, pricing and value story to market access team;
  • Implement Patient Access Programs
  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
  • Participates in development of training for field force on brand information
  • Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.
Education, Qualifications, Skills and ExperienceEssential
  • Bachelor’s Degree of Pharmacy or Medicine
  • Scientific background or affinity for scientific information
3 years experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign; * Excellent operational skills and ability to think strategically
  • Able to work cross-functionally especially with field force team to develop specific plan to address different challenges at customer level
  • Strong interpersonal and communication skills
  • Team player, organised, results oriented and independent
  • Understanding of the country and region Healthcare environment
Desirable
  • MBA in relevant field
  • Experience in Insight/Market Research
  • Field force and/or Field force Leadership experience
  • Experience in patient programs
Why AstraZeneca?Be bold and make a powerful impact: AstraZeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other. This unique combination of strong expectation and empowerment invites you to improve how our markets work and make your individual mark. Here, you can follow your ambitions with full confidence. As part of a responsible, value-led business with a strong sustainability agenda, you can also help impact the future beyond business projects.Be part of our growth journey and success story: Join the fastest growing pharmaceutical company in our markets, set up to fuel further growth. Make the most of our assets: our strong heritage, our early investment and commitment in emerging markets, and how we embrace digital and data to transform the patient journey. Go beyond your limits. Welcome failure as a chance to learn. There’s no better place to feel inspired, energised and try new things.Learn and grow by embracing diverse opportunities: Experience an organisation where professional development is prized and nurtured. Access the tools and support you need to continuously learn. Then it’s up to each of us to step up, speak up and show what we can do. Take advantage of working in a global business with opportunities to move beyond your role and open international doors. At AstraZeneca, your future is in your own hands.Urgently bring our leading pipeline to millions of patients in need: Seize the opportunity to help improve the lives of millions of patients, including in areas where patient needs are often unmet. Work with our transformative pipeline to help bring a variety of high-quality medicines to market – and ensure they are made easily accessible to as many patients as possible.Be heard in a culture of local empowerment: AstraZeneca is set up for creativity. We encourage unity and ownership at a local level, with collaboration across the global organisation. We tailor how we work, adapting to our markets and healthcare systems. In our diverse community, every voice is important. Share your ideas and opinions openly. In our speak-up culture, the way we communicate with each other leads to more powerful innovation.So, what’s next?If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.Where can I find out more?Visit our websiteFollow us on LinkedIn and FacebookContact us viaDate Posted 17-thg 7-2025Closing Date 29-thg 9-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca