Marcom Manager

• Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members.
• Communicates expectations, recognizes performance, and produces consistent desired business results.
• Be an exemplary role model in inspiriting team members through strong demonstration of the Capella Culture and Service Philosophy.
• Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
• Proactively foster the relationship with internal and external stakeholders, including E-commerce., Graphic, Digital, All Response Media and PR.
• Manages the distribution of content across social platforms, content calendar, content library, adding new content of events etc.
• Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the bars industry but also all lifestyle related occurrences.
• Monitor community feedback in real-time and assist with fan engagement.
• Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
• Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
• Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
• Provide day-to-day analysis of data from listening and GMS tools.
• Create and manage reporting, profile moderation, outreach activities, etc.
• Develop relationships with clients and working closely with them to learn their business and communication needs.
• Interact with corporate e-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
• Research social media opportunities for all market segments: business transient, leisure, group catering and food and beverage.
• Assist with development and pull-through of social media and digital marketing strategy and overarching reports.
• Keep apprised of all relevant client, industry and market developments.
• Uncover solicitation opportunities for managers in each market.
• Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
• Observe, receive, and otherwise obtain information from all relevant sources.
• Establish long-range objectives and specify the strategies and actions to achieve them.
• Analyze information and evaluate results to choose the best solution and solve problems. Produce a monthly social media report and present this at the regular PR meeting
• Develop, design, or create new applications, ideas, relationships, systems, or products, including artistic contributions.
• Verify marketing communications support regional, market, and hotel business objectives and goals.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Verify adherence to Marketing Communications standards, brand standards, and format guidelines.
• Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
• Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
• Responsible for updating Website content for all owned and partner platforms (online & print)
• Manage PR Activities through PR and attends bi-weekly PR and marketing Meeting
• Work with Sales Team on promoting all event spaces effectively on all online/ offline channels.
• Working with the Digital marketing on managing all social channels for all outlets, this includes; content calendar, content library, adding new content of events etc. and in partnership with Creative.
• Creation of the monthly newsletters through content gathering from the Sales Team and F&B team.
• Manage the relationship with industry press for any and all events as well as award nominations.
• Liaise with Graphic Designer to ensure all marketing material is on brand and signed off.
• Establish and work in partnership to ensure all website content and online presence is up to date and on brand.
• Maintains strong working relationships with other departments to ensure effective communications for operational issues, serves as a role model for inter-departmental collaboration and support
• Empower team members to take ownership and responsibility in going beyond to exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
• Monitor performances team members and provide effective performance feedback for improvements, recognition and performance appraisal as due.
• Mentor and guide individual team members' growth and identify short to long-term goals to achieve and ensure high colleague engagement and welfare.
• Participate in recruitment activities such as interviewing new talents for the departments and succession planning.
• Take ownership of individual's growth and be involved in career progression and succession planning of team members.
• Proactively identify training needs of team members to ensure enhancement and performance improvement.
• Maintain an image of professional senior management to all guests, team members and the hotel.
• Manages and control departmental expenditures, coordinate with the DOSM on departmental budget forecasts. Prepares the monthly financial report for higher management review.

• Bachelors'/Masters' degree in Sales and Marketing or equivalent is preferred

• Experiences in similar role and capacity of luxury hotels/resorts
• Prior experiences in Public Relations Management is of advantage

• Excellent command of written and spoken English
• Competent computing skills (e.g. Microsoft Office)
• Strong communicator with personable character

Capella Hotels & Resorts