Senior Social Key Account Manager

Ho Chi Minh City
Permanent
Full-time

19 hours ago

About UsIntrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.The role:We are seeking a dynamic Senior Social Key Account Manager for live commerce platforms primarily TikTok and Shopee. You will oversee brand performance, driving success through effective commercial and content strategies, and leveraging new trends and tools.As the main point of contact, you will create ecommerce strategies and annual plans, focusing on livestreams and short videos. A strong understanding of TikTok trends is crucial for guiding brands in creating impactful content.The ideal candidate is strategic, creative, and an excellent communicator, working closely with internal teams to ensure brand success.Responsibilities:

Manage Brand Performance: Oversee the end-to-end Live Commerce performance of assigned brands, focusing on achieving NMV/revenue, awareness, and other key goals through effective promotions and content strategies and historical data analysis.
Develop Growth Plans: Create and implement annual growth plans tailored for Live Commerce, incorporating live streaming and short video content strategies, including BD pitches for potential brand clients.
Content Strategy and Execution: Collaborate with the internal teams to develop a content calendar, brainstorm innovative content ideas, and continuously refine strategies and growth levers based on platform trends and key learnings.
Strategic Guidance: Provide expert recommendations on strategies, promotions, and content ideas to enhance brand performance.
Stay Informed: Keep up-to-date with TikTok and Shopee’s algorithms, trends, and best practices to optimize content strategies.
Build Relationships: Act as the main point of contact for brands and platforms, fostering strong relationships with stakeholders, affiliate partners, and influencers.
Collaborate Internally: Work with internal teams like production, merchandising, and performance marketing to ensure aligned strategies and smooth campaign execution.
Coordinate with Platforms:

Align with platform counterparts on promotional strategies and leverage unique opportunities. * Support Brand Onboarding and Growth: Assist in the onboarding process for new brands and contribute to their growth plans.

Ensure Account Retention: Partner with leadership to maintain and grow existing accounts.
Promote Team Success: Share best practices and insights with the broader team to encourage innovation and collective success.

Who we look for – the ideal profile:

Ability to develop a brand ecommerce strategy and translate it into annual & monthly activation plans.
Continuous growth and improvement mindset — able to work closely with the brand to A/B test different live commerce approaches to build success stories and drive long-term improvement.
Experience in developing digital / ecommerce campaign plans.
At least 5 years of relevant experience in ecommerce, preferably with platforms like Lazada, Shopee, TikTok, other enablers, or with brands and distributors. 1-2 years of experience in live commerce (livestreaming or short video formats) is highly desirable.
Strong passion for live commerce trends — staying up to date on what’s relevant and what compelling content looks like.
Commercial performance-driven mindset, flexible & collaborative attitude, with a desire to make an impact and thrive in a fast-paced start-up environment.
Strong analytical skills for data interpretation and performance enhancement.
Strong interpersonal, relationship-building, communication, listening, and negotiation skills.
Project management experience.
Proficiency in Excel and PowerPoint.
University degree holder.
Good proficiency in English.

Intrepid Group

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