Associate Marketing Director (Global FMCGs)

• Translate global brand direction into actionable local market strategies.
• Align portfolio positioning to shifting consumer behaviors and market dynamics.
• Identify short- and long-term growth opportunities using trend and data analysis.
• Define pathways for product line extensions and new product development/launches.
• Strengthen competitive differentiation through commercial innovation and data-driven claims.

• Assess market forces and close insight gaps to sharpen go-to-market plans.
• Anticipate competitor moves; activate contingency or corrective programs quickly.
• Lead integrated marketing, advertising, and promotional activity to deliver revenue, profit, and share targets.
• Manage budgets; monitor ROI and financial performance parameters.
• Turn consumer, media, and research findings into actionable campaigns.
• Execute high-impact 360° programs (TVC, digital, social, in-store, CRM).
• Track KPIs: campaign performance, forecast accuracy, and new launch metrics.
• Ensure compliance with corporate policy, legal requirements, and ethical standards.
• Capture and act on consumer / market feedback to strengthen brand equity.

• Own brand budget planning, monthly tracking, and A&P management.
• Build data-grounded forecasts and align cross-functional stakeholders on assumptions and investment choices.

• Lead, coach, and develop a high-performing marketing/brand team.
• Promote continuous learning, capability building, and succession readiness for future leaders.
• Encourage cross-functional collaboration and performance accountability.

• Partner with internal stakeholders to optimize commercial programs and execution.
• Identify and manage risks tied to regulatory, policy, or market shifts.

• Direct management of Senior Brand Managers, Brand Managers, and Marketing Managers.

• Minimum 10+ years in leading FMCG or multinational environments.
• Exposure to medical / nutrition / regulated categories a plus (helpful for complex claims).
• Proven success in ATL/media strategy, consumer research application, and new product launches.
• Track record designing and measuring creative, commercially effective marketing programs (including field / salesforce activation).

• Bachelor's degree in Business, Marketing, or related field required.
• MBA strongly preferred.

• Strategic planning & portfolio shaping.
• Delegation, stakeholder influence, and persuasive communication.
• Financial acumen tied to brand P&L, forecasting, and A&P control.
• Strong organizational, interpersonal, and time-management skills.
• Self-directed, improvement-focused leadership style.

• Strong command of English.
• Proficient in MS Office and standard marketing analytics/reporting tools.

• Senior-impact role shaping category growth across a large, visible FMCG portfolio.
• Global-scale resources; cross-market career pathways and mobility.
• Recognized best-in-class workplace culture with strong commitments to diversity and inclusion.
• Development-focused environment supporting leadership growth, functional upskilling, and career progression.
• Supportive policies for work-life integration, working parents, and high-performing professionals.

Michael Page