KOL Content Creative Associate - Marketing, Shopee

Shopee

Ho Chi Minh City
Permanent
Full-time

6 days ago

Job Description :1. Innovation & Trendspotting

Research trending content formats and platform updates (e.g., TikTok, Shopee Video) to inspire new ideas.
Contribute to internal creative initiatives, including themed content series, mini-campaigns, and KOL showcases.

2. Creative Campaign Execution

Assist in end-to-end KOL/KOC campaign execution, including talent shortlisting, briefing preparation, and content coordination.
Support the development of creative concepts tailored to campaign themes, seasonal moments, and trending formats for all workstreams (e.g., Acquisition to Social media Affiliate channel, both Online & Offline).
Collaborate with agencies, KOLs, and internal teams to deliver campaign assets (e.g., captions, short-form videos, social posts) in line with brand guidelines.

3. Content Quality & Optimization

Monitor production timelines and review submitted content (e.g., motion, video shooting, visuals...) from KOLs/KOCs.
Support content optimization efforts across multiple platforms (e.g., out-app & in-app channels), adapting to different KOL profiles (e.g., students, lifestyle creators, reviewers).

4. Cross-Functional Support

Provide creative input and execution support for various internal projects across different teams.
Assist the team leader with other assigned tasks and cross-functional projects.

Requirements :

Have a background study relevant to Marketing/Business
Prior experience in influencer marketing, creative/content production, or affiliate programs is a plus.
Strong creative mindset and trend awareness, especially for Gen Z and short-form video platforms.
Excellent coordination and communication skills with KOLs, agencies, and internal stakeholders.
Ability to evaluate KOL content with both branding and performance lenses.
Familiarity with content tracking tools (e.g. Sheets, Notion, Drive) to monitor progress and basic metrics.
Proficiency in using basic creative tools (e.g. Canva, CapCut) is a bonus
Understanding of content KPIs (reach, engagement, conversions...) is an advantage.

About the Team :Currently nested under the Affiliates team, the KOL Branding & Engagement team is responsible for

acquiring KOLs and KOCs to Shopee Affiliates program
planning KOL & KOC initiatives to increase awareness of Shopee Affiliates program and encourage organic registrations
creating meaningful interactions with KOLs to foster brand loyalty, strengthen relationships and drive business goals
managing KOL/KOC communication touchpoints

With Affiliates a top growth priority of Shopee, the team enjoys significant investment from the company and a fast-paced blend of both strategic and executional work. Team members are well-positioned for growth in a wide range of highly transferable skills, including but not limited to problem-solving, data analysis, strategy & planning, communication, negotiation, and operation optimization.

Shopee

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