Role OverviewWe are seeking a Head of Strategy to lead and elevate strategic thinking across dentsu Redder, following the integration of Strategy and Creative Planning into a unified Creative Planning function.This role will work closely with Creative Directors to drive end-to-end thinking – from insight to idea – ensuring that all work is grounded in strong, differentiated strategy.As a senior leader, you will partner with key clients, including large and high-demand accounts, guide internal teams, and solve complex business challenges across industries such as real estate, fintech, and other evolving sectors. Also, you lead the shift from traditional strategy to Creative Transformation, driving Greater Impact for brands by bridging the gap between deep cultural resonance and cutting-edge technology.This role requires a strong balance of strategic depth, client leadership, and creative collaboration, with exposure to both local and regional/global brand transformation projects.Job Description:Key responsibilities:Strategic & Creative LeadershipLead the Creative Planning function, integrating strategic thinking seamlessly into creative developmentDrive insight-led, idea-first strategy, ensuring all outputs are rooted in strong human and cultural understandingPartner closely with Creative Directors to shape impactful, effective, and distinctive creative workClient Leadership & AdvisoryAct as a trusted strategic partner to senior client stakeholders, including CMOs and marketing leadersLead strategic conversations for key clients, confidently guiding, challenging, and aligning expectationsSupport and grow existing client relationships, while contributing to key pitches and new opportunitiesStrategic Depth & Problem SolvingLead complex projects across industries such as real estate, fintech, and other emerging sectorsGo beyond communications into brand strategy, positioning, and long-term platform developmentDrive brand transformation and repositioning initiatives, including regional or global scopesTeam Leadership & Capability BuildingMentor and develop the Creative Planning team, elevating the overall quality of thinking and outputProvide clear direction and feedback to strengthen strategic rigor and storytelling capabilityFoster a culture of curiosity, collaboration, and creative excellenceCollaboration & IntegrationAct as a bridge between strategy and creative, ensuring alignment from brief to executionWork cross-functionally with account, creative, and other dentsu capabilities to deliver integrated solutionsLeverage AI and advanced technology tools to uncover hidden behaviors and untapped psychological drivers of the Vietnamese consumer.Key Qualifications & Experience:10–15+ years of experience in strategy/planning roles within creative, integrated, or digital agenciesStrong foundation as a brand or communications planner, with progression into strategic leadershipProven track record of developing creative platforms, integrated campaigns, and brand ideasExperience working with large clients and high expectations, with the ability to guide and influence senior stakeholdersExposure to multiple industries, with depth or interest in complex sectors such as real estate or fintechExperience working on regional or global campaigns is a strong advantageExperience with tech-driven clients is a plus, but not mandatoryKey Capabilities:Strong ability to translate insight into compelling creative ideasExcellent storytelling and presentation skillsConfident in client-facing situations, with strong stakeholder managementDeep understanding of culture, trends, and consumer behaviorLeadership presence with the ability to inspire, guide, and challenge teamsWhy Join dentsu Redder:Opportunity to shape the evolution of Creative Planning within dentsu RedderWork closely with strong creative leadership to deliver impactful workSolve larger, more complex brand and business challengesExposure to regional and global projects with meaningful impactThe opportunity to become a MKT trend setter, reshaping consumer culture alongside market-leading brands in Vietnam and across the region.Location: Ho Chi Minh CityBrand: Dentsu RedderTime Type: Full timeContract Type: Fixed Term Contract (Fixed Term)
