Marketing Content & Social Media Manager

• Spearhead creation of content across all channels, for all business streams of IDP Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/

• Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material

• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels.
• Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.

• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)

• Perform duties that may be assigned by the Head of Marketing

• BA/BS degree or equivalent work experience (Business, marketing, communications, or eCommerce degree is preferred)
• Have more than 5 years experiences in social media and content management (copywriting, social media, SEO, and video content creation)
• Proven work experience as a social media/content manager/leader
• Experience in optimizing content and solid knowledge of SEO, keyword research and Google Analytics
• Hands on experience in content management of various digital channels (social media, web, Marketing automation, etc.)
• Very strong grasp of the English language to be able to develop English language contents and translate English to Vietnamese as well
• Must be able to effectively communicate and manage relationships with English speaking international constituents
• Must be detail-oriented and highly organized
• Must be proficient in MS Office (Excel, PowerPoint, Word)
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Analytical and multitasking skills

• 13th month salary.
• Bonus in the end of year
• English Training scholarship for staff and family in ACET
• 15 working-days recreation leave, 10 day sick leaves.
• Annual medical examination
• Staff development & training.
• Outing Trip.
• Other benefits according to IDP’s policy.

IDP Education