YOUR MISSION: STRATEGIZE & PROVIDE ADVOCACY INFRASTRUCTURE TO SUPPORT MARKET TO GROW AT SCALE & SUSTAINABLY WITH DATA.KEY ACCOUNTABILITIES:
ADVOCACY STRATEGY BUILDING (40%)
Build total group advocacy frame, including group advocacy target, tier & channel mix and content recommendation.Define KPIs/ success metrics for total group advocacy, versus competition (i.e. impact on ROI, share of influence) and ensure data integrity.Monitor & analyze group advocacy performance and provide implications to enhance advocacy performance and optimize cost-efficiency.Provide expertise to guide brand/ division advocacy strategy based on brand/ division priorities, directions & needs.Drive & encourage experimentation of new advocacy initiatives through market opportunities, partnerships with platforms & agencies.Co-develop & manage advocacy dashboard with Corporate Data team, to streamline KPI reporting, identify new influencers, manage influencer portfolio at total group level to gain economy of scale.
ADVOCACY GOVERNANCE (30%)
Cross-division agency management & project management: centralize & manage Onefluence agency (L'Oréal influencer management agency) to achieve group advocacy target & compliance, plan & manage Music & IP rights governance process/ partners.Govern total group's advocacy KPIs/ success metrics, monitor & improve advocacy cost-efficiency.Report total group's advocacy performance on monthly basis to senior levels, provide recommendation to help enable advocacy growth.Ensure influencer compliance when collaborating with influencers with close monitor & timely actions to ensure compliance target: including tools compliance, contracts compliance, data privacy, social media content consent, etc. following the influencer management policy of L'Oreal Group.Ensure tools adoption & governance: DOMO, Traackr, MIM, Sprinklr.
ADVOCACY UPSKILLING (10%)
Share trends, social listening, insights & best practice content recommendations for division for action (in conjunction with CMI)Educate & upskill on tools & advocacy best practice and excellence in execution via trainings, workshops, newsletters, frequent team catch-ups, etc. to foster cross-division growth.Industry engagement to enhance L'Oréal reputation & upskill, connect and mentor influencers.
CONSUMER CARE (20%)
Build group consumer care frame, including care target, technology infrastructure & animate care tribes.Govern total group's care performance, monitor and improve care effectiveness.Ensure care's tool adoption & governance: Sprinklr.REQUIREMENTS:More than 4 years of relevant work experience in Social/ Communication/ Advocacy & Influencer Management or relevant fields.Good understanding and sensitivity towards beauty industry.Strong digital marketing experience & background.Excellence communication, interpersonal abilities & stakeholder management.Strong critical thinking & analytics skill, ability to synthesize data to form strategic & actionable insights.Having experience in working directly with KOL/ KOC is preferred.Social media lover & trend enthusiast is a plus.
