Integrated Strategist

• Planning staff should learn Ogilvy's strategic tool and the way of thinking. Although not expected to face the client alone, he/she still needs to be accompanied by the Director to attend the relevant client meetings.
• Understand the strategic task from the account team, and make suggestions at operational level to make the strategic plan more focused and efficient

• Writing creative briefs
• Identifying tensions, and understand propositions and strategic positionings
• Beginning to understand and respond to creative work with reference to insights
• Communications planning - identifying the roles for comms and channels, including new media and platforms
• Broadening your skills across the agency through other projects (EFFIES, Pitches etc.)

• Quant research: summarizing key findings and unearthing insights vs. simply parroting information. You understand how to read trends and a story in data which gives your argument rigour (g. Mintel, CMMS, Clients' quant, Social listening etc.)
• Qualitative skills: learning to write a discussion guide, set up and conduct basic interviews, summarize findings and edit video clips. You can use qual to give flavour to your story.
• Market and cultural trend analysis
• Developing target audience profiles and writing personas that feel real
• Writing customer journeys based on data
• Integrated Communication Planning: Assist the senior planning staff to complete the integrated communication Planning with the joints efforts of the fellow departments
• Learning how to use critical Ogilvy strategic tools (the MBM OS, Big Ideal, Fusion & DAVE)
• You're able to use these insights to write a point of view that can be presented to others

• Bringing fact-based knowledge and insights to inspire the creative and strategic development

• Obtain, consolidate and analyse the basic materials with joint efforts with account team
• Be passionate and supportive in the team work, can provide team members with enlightening case studies, relevant content and sharing the ideas

• 4-5 years of experience in a similar role in the Mar-Coms industry, campaigns experience is much preferable.
• Be interested in what motivates people, as well as the changing trends and fashions affecting consumers.
• Confident about 'constructing' brands and demonstrate an interest in brands in general, not just their communications.
• Have strong presentation and negotiation skills, both in Vietnamese and English
• Be skilled at analyzing research and able to translate this into action plans
• Be organized and able to think strategically both long and short term
• Have a good memory for facts and figures
• Be able to work with a range of people and as part of a team
• Be persuasive, flexible, FUN to talk to and work with

Ogilvy