Marketing Manager (Brand, Digital & Campaigns Management)

Michael Page

  • Ho Chi Minh City
  • US$18,000-30,000 per year
  • Permanent
  • Full-time
  • 23 days ago
  • Apply easily
We are seeking a Marketing Manager to lead brand strategy, campaign management, and creative direction for the client. This role is pivotal in enhancing institutional visibility, driving enrolment growth, and ensuring a consistent and compelling brand presence across all channels.
  • Brand Strategy - Develop and maintain brand guidelines, plan annual brand campaigns, and ensure consistent messaging across internal and external communications.
  • Campaign Management - Lead multi-channel campaigns (TV, digital, print, events), manage budgets and timelines, and collaborate with MarTech to optimise lead conversion.
  • Creative Services Oversight - Supervise designers, video producers, and copywriters; approve creative concepts; ensure alignment with brand identity.
  • Collaboration - Partner with PR, Digital Marketing, and Market Research teams to deliver integrated marketing initiatives.
  • Performance Tracking - Monitor brand health KPIs, analyse insights, and refine strategies based on data.
Develop and execute brand, digital, and campaign strategies Lead creative, digital, and cross-functional marketing initiatives
  • Bachelor's degree in Marketing, Communications, or related field.
  • 7-8 years' experience in brand management, marketing communications, or agency roles.
  • Proven ability to lead campaigns from concept to execution, manage creative teams, and work with external vendors.
  • Strong understanding of digital platforms, performance analytics, and content planning.
  • Agile, detail-oriented, and passionate about education.
The client is a leading higher education institution committed to academic excellence, innovative learning, and student success. With a strong reputation in Vietnam, the client fosters a collaborative environment and values creativity, diversity, and continuous improvement.
  • Competitive salary and benefits package.
  • Opportunity to shape the marketing strategy of a respected higher education institution.
  • Collaborative, creative, and mission-driven work environment.
  • Professional growth and career development opportunities.

Michael Page