Digital Manager

Aloha Consulting Group View all jobs

Yen Hung, Quang Ninh Hung Yen, Hung Yen
Permanent
Full-time

20 days ago

ACG_3404_JOBOur client is a leading education corporation, who is looking for a qualified candidate to join their firm.Design and execute a comprehensive digital marketing roadmap that supports the institution’s overall marketing, communications, and student recruitment objectives.Lead the planning and delivery of integrated digital experiences across key channels including websites, social media, and mobile platforms.Manage and optimise the digital marketing budget to ensure efficient resource allocation and strong return on investment.Work closely with cross-functional teams such as Recruitment, Brand Marketing, Public Relations, Communications, and Marketing Services to ensure aligned campaigns and measurable impact.Oversee the strategy, governance, and continuous enhancement of the organisation’s website and digital platforms, ensuring strong user experience and brand consistency.Develop and implement SEO and SEM initiatives to strengthen search visibility, increase qualified traffic, and improve online discoverability.Lead the strategic use of marketing automation platforms and CRM systems (including Salesforce) to improve lead nurturing, personalise engagement, and enhance the overall customer journey.Drive digital transformation initiatives within the marketing function by identifying new technologies and improving processes that support student recruitment and engagement.Ensure effective integration of marketing technology solutions to streamline workflows and improve data collection and utilisation.Build and maintain a robust digital analytics and reporting framework using BI tools to measure campaign performance against defined KPIs.Analyse digital data and customer journey insights to identify patterns, opportunities, and areas for optimisation, delivering actionable recommendations to internal stakeholders.Plan and implement A/B testing and conversion rate optimisation (CRO) initiatives to improve engagement and performance across digital touchpoints.Apply data insights to refine marketing strategies, increase campaign effectiveness, and enhance the digital user experience.Explore and leverage relevant AI technologies to drive innovation and improve customer engagement outcomes.Lead and develop a high-performing digital marketing team, encouraging collaboration, creativity, and performance excellence.Set clear goals, provide coaching and feedback, and support the professional development of team members.Manage relationships with external agencies, technology providers, and digital partners to ensure high-quality delivery and optimal value.Monitor emerging digital marketing trends and technologies, introducing best practices and innovative approaches where appropriate.Ensure all digital activities comply with relevant data privacy and regulatory standards.RequirementsBachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or a related discipline.6-8 years of progressive experience in digital marketing with a proven ability to design and implement successful multi-channel strategies and campaigns.Minimum of 3 years’ experience leading or managing a digital marketing team.Demonstrated expertise in managing digital channels including websites, SEO/SEM, paid media, social platforms, and email marketing.Experience managing digital marketing budgets and optimising campaigns for measurable return on investment.Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud, and CRM systems including Salesforce.Strong proficiency in web analytics tools (e.g., Google Analytics) and data visualisation or business intelligence platforms.Experience working with website content management systems such as Drupal, Sitecore, or Adobe Experience Manager.Proven track record of developing and executing SEO and SEM strategies that deliver measurable improvements in search performance.Experience managing complex paid advertising campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.Strong understanding of digital content strategy and its integration across multiple marketing channels.Familiarity with digital experience optimisation and the adoption of emerging marketing technologies.Experience managing and coordinating with external agencies and technology vendors.A master’s degree or professional certifications (such as Google certifications, HubSpot certifications, or CIM Digital Marketing qualifications) would be advantageous.Knowledge of the international higher education sector and its marketing landscape is considered a plus.Direct experience working with Salesforce Sales Cloud and Marketing Cloud is desirable.Basic knowledge of front-end web technologies such as HTML, CSS, or JavaScript would be beneficial.Strong leadership capabilities with the ability to motivate and develop teams.Excellent communication and stakeholder management skills.Strong organisational, analytical, and decision-making abilities.Collaborative mindset with a results-oriented approach.Creative thinking, adaptability, and the ability to build strong professional relationships are highly valued.Contact: Huong Do
Due to the immense number of applications, only shortlisted candidates will be contacted.

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