Lifecycle Monetisation & Automation Lead

Manabie View all jobs

  • Ho Chi Minh City
  • Permanent
  • Full-time
  • 2 months ago
About ManabieManabie is reimagining after-school learning across Southeast Asia. With a growing presence in public schools and teaching centers, we focus on improving center-level economics through better utilisation, subject mix, and monetisation. We build systems that help frontline teams convert parent demand into sustainable revenue.The RoleWe are seeking a Lifecycle Monetisation & Automation Lead to own cross-selling and upselling performance across teaching centers. This role uses marketing automation, CRM, and lifecycle design to drive higher subject attach rates and incremental revenue. Automation is the lever, but revenue impact is the outcome.What You'll Do
  • Own cross-sell and upsell KPIs including attach rate, conversion, and incremental revenue
  • Design lifecycle journeys and automation triggers aligned to parent decision moments
  • Build remarketing and nudging flows to warm parents before frontline conversations
  • Define handoffs from automation to Sales Ops
  • Work with Sales Ops to embed monetisation prompts into daily workflows
  • Partner RevOps to ensure clean data capture and reporting
  • Continuously test and refine offers, timing, and messaging
What We're Looking For
  • 5+ years in lifecycle marketing, martech, or growth automation roles
  • Hands-on experience with CRM and automation tools
  • Proven track record driving conversion or upsell outcomes
  • Experience working with offline or human-in-the-loop sales models
  • Strong analytical and execution mindset
  • Vietnamese fluency preferred; English proficiency required
What Success Looks Like
  • Increase in average subjects per student driven by automation-supported upselling
  • Higher conversion from cross-sell attempts to enrolments
  • Sales Ops receiving warmer, better-prepared parent conversations
  • Clear visibility into which nudges and journeys drive revenue
Why Join Us
  • Own a critical revenue lever with direct P&L impact
  • Apply automation to real-world education operational challenges
  • Work closely with Growth, Ops, and Academic leadership
  • Shape how monetisation scales across Manabie's learning centers

Manabie