Marketing Deployment Director (Global Leading MNC)

Michael Page

  • Ho Chi Minh City
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
As a Marketing Leadership Team Member, you will lead your team to expertly deploy our winning portfolio to the market with speed and at scale. Your work isn't just about achieving objectives; it's about exceeding them, about setting new standards of excellence.Portfolio Planning: Collaborate with the Category Management team to build a long-term portfolio strategyCycle plan implementation
  • Build Annual Campaign brief & plan
  • Evaluate Campaign Performance using data-driven strategies and propose actions for improvement.
  • Collaborate with the Consumer activation team to define Consumer Activation strategy in line with brand strategy
New Product Introduction
  • Ultimately accountable for the execution of NPI (including approval for Barrel Proof, PQS..)
  • Collaborate with Trade to design consumer and retailer-centric programs to maximize the potential growth of NPIs.
Brand Performance: Lead & drive total brand performance, including but not limited to share, volume, and marketing investment.Productivity: Drive Productivity and Optimization Agenda for product portfolio in collaboration with cross-function (Supply chain, Trade…)Budget Management: Overseeing budget Planning and managementOpportunity to take on international assignments or roles with a global focus|The attractive compensation package & comprehensive benefits of the market.
  • University graduate with solid academic results, preferably in Marketing management
  • Minimum 8 years experience in Brand Marketing / Trade Marketing in a sizeable FMCG company (preferably an MNC) in senior managerial roles
  • Previous experience in Consumer Goods would be a big plus
  • Proficiency in interacting with a global team
  • Strong interpersonal skills, team player, attention to detail, commitment to data excellence, agility, and autonomy
  • Deep, strategic understanding of market dynamics, economic indicators, and global trends
  • Master stakeholder management, with a nuanced understanding of complex stakeholder landscapes and strategic relationship building
  • Expertly navigates complex operational challenges, using strategic and innovative approaches (e.g. automation & machine learning, etc.) to maintain and enhance efficiency
  • Able to Proactively monitor competitors, and build models to forecast future market and category scenarios
  • Implemented a structured mentorship program within the team, resulting in an improvement in team members' skill proficiency, both functional and leadership aspects.
Global leading multinational company
  • The attractive compensation package & comprehensive benefits of the market.
  • Global leading multinational company
  • Opportunity to take on international assignments or roles with a global focus

Michael Page

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