Assistant Brand Manager - Haircare Category

Ho Chi Minh City
Permanent
Full-time

2 months ago
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LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.1. Brand Strategy & Execution

Support development and execution of annual brand plans aligned with global and regional guidelines
Monitor market trends, competitor activity, and consumer insights in prestige beauty
Track brand health metrics and identify growth opportunities
Ensure all activities reflect premium brand positioning and sustainability ethos

2. Product Launch & Innovation

Support end-to-end execution of new product launches across retail, e-commerce, and salons
Coordinate launch timelines, materials, forecasts, and cross-functional alignment
Localize global toolkits for Vietnam market

3. Integrated Marketing & Campaigns

Execute 360° marketing campaigns across digital, social, PR, influencer, and retail touchpoints
Coordinate with creative, media, PR, and digital agencies
Support content creation aligned with brand tone and visual identity
Ensure consistency across all consumer and professional communications

4. Professional Salon Channel Support

Partner with education and sales teams to support salon activation programs
Assist in development of salon marketing toolkits and promotional materials
Support stylist engagement initiatives and professional events
Help drive retail sell-out within partner salons

5. Retail & E-Commerce Activation

Support in-store visual merchandising updates and promotional campaigns
Collaborate with key retail partners and online platforms
Assist in planning of seasonal campaigns, gifting programs, and exclusives
Monitor online performance, ratings, and consumer feedback

6. Performance Analysis & Reporting

Track sales, market share, and campaign effectiveness
Analyze retail, salon, and e-commerce performance data
Prepare regular business updates and post-campaign evaluations
Provide actionable insights to improve ROI

7. Budget & Operations

Support P&L management
Ensure timely execution of projects within approved spend
Ensure calculated risks and focus to drive profitability.
Coordinate internal approvals and administrative processes

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2–4 years of relevant experience in marketing, brand management, merchandising, or retail operations (experience in beauty, or luxury retail is a strong advantage).
Solid understanding of brand management, campaign execution, and budget tracking.
Hands-on experience in coordinating product launches, promotions, in-store activations, and events.
Experience in prestige beauty or professional haircare is highly preferred
Exposure to salon or professional channels is a strong advantage.

BenefitsAs company's policy

Luxasia