Digital Marketing Specialist

• Plan, develop, launch, and optimize end-to-end performance marketing campaigns across Meta Ads, Google Ads (Search & Display), SEO, SEM, and Email Marketing.

• Manage full-funnel strategies including awareness, consideration, conversion, and retention campaigns.

• Conduct audience research, segmentation, custom/lookalike audience building, and precise targeting to maximize efficiency.

• Produce and optimize ads copy on each channel to enhance campaign effectiveness

• Set up and maintain robust tracking infrastructure using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Google Ads Conversion Tracking, and server-side tagging where applicable.

• Implement event tracking, enhanced conversions, cross-device attribution, and accurate ROI measurement.

• Build and automate custom dashboards & reports (in Looker Studio) for real-time performance monitoring and stakeholder reporting.

• Perform continuous A/B testing and multivariate testing on creatives, landing pages, ad copy, and user flows.

• Drive Conversion Rate Optimization (CRO) initiatives to improve landing page performance and overall funnel efficiency.

• Analyze campaign data to identify insights, optimize bidding strategies, budget allocation, and creative performance.

• Design and automate customer journeys using email marketing platforms (e.g., Klaviyo, Mailchimp, or similar).

• Build automated workflows for lead nurturing, retargeting, and post-purchase campaigns.

• Leverage AI tools to support content generation, predictive analytics, and workflow automation.

• Execute on-page and technical SEO for best practices, keyword research, and content optimization to improve organic visibility.

• Collaborate with content and design teams to create high-converting assets that align with paid and organic strategies.

• Deliver weekly/monthly performance reports with clear insights and actionable recommendations.

• Monitor key metrics: ROAS, CPA, CAC, LTV, conversion rate, CTR, and attribution across channels.

• 2–4+ years of hands-on experience in performance digital marketing, preferably in e-commerce, SaaS, or lead-generation businesses or Tech products, B2B companies.

• Proven track record of managing profitable multi-channel campaigns with measurable ROI improvement.

• Advanced proficiency in: Google Ads (Search, Performance Max, Display), Meta Ads Manager (including Advantage+ campaigns), Google Analytics 4 (GA4) – events, explorations, audiences, attribution, Google Tag Manager (GTM) – tags, triggers, variables, server-side, Looker / Looker Studio – building automated dashboards and custom visualizations

• Strong experience with marketing automation tools and workflows.

• Solid knowledge of SEO/SEM tools (Google Search Console, Keyword Planner, SEMrush, Ahrefs).

• Experience with Conversion Rate Optimization (CRO) and landing page testing tools (e.g., Google Optimize, VWO, or similar).

• Familiarity with AI-powered marketing tools for content, analytics, or bidding.

• Basic knowledge of HTML/CSS, JavaScript for tracking/debugging is a plus.

• Experience with additional platforms: TikTok Ads, LinkedIn Ads, or email tools

• Good to English (written and spoken) required for campaign copy, reporting, and potential international collaboration.

• Good communication and cross-functional collaboration skills.

• Competitive salary with performance bonus

• Opportunity to directly impact business growth with significant budget ownership

• Access to the latest marketing tools and technologies

• Professional development budget for courses and certification

VINOVA