Qualification: You have more than 3-5 years of proven, hands-on experience in a social media role where you were responsible for both strategy and execution, preferably in the beauty, lifestyle, or tech space. You are a social media native (such as Instagram and TikTok), with a deep understanding of what makes content work on each platform. Experience with Facebook and WhatsApp/Telegram is a strong plus. You are a content creation prodigy—highly proficient in shooting and editing video (for Reels/TikTok), designing graphics (Canva/Adobe Suite), and writing sharp, engaging copy. A key responsibility will be leading content asset creation and copywriting initiatives, where you’ll leverage creative storytelling and data-driven insights to develop high-impact materials that resonate with target audiences. You have a data-driven growth mindset; you live for metrics and understand how to move the needle on both brand and sales KPIs. Experience with TikTok Shop is a major advantage. You are a trend-spotter with a finger on the pulse of local culture, able to quickly adapt and capitalize on viral moments. You are proficient with social media management and analytics tools (e.g., GA, Meta ads, Sprinklr, Hootsuite, Later). You are fluent in English and Vietnamese. You are a self-starter, thriving with autonomy. You don't wait for a brief; you bring the ideas and execute them.Responsibilities：1. Strategy & Growth: Develop and own the holistic social media strategy for SG, MY; VN and PH, with a sharp focus on Instagram, TikTok, and Facebook, to achieve brand building and direct sales objectives. Drive rapid growth in followers, engagement, and share of voice through innovative content and community initiatives. Build, launch, and manage our TikTok Shop strategy, turning social engagement into direct revenue.2. Content Creation & Execution: Be the hands-on content engine: conceptualize, shoot, edit, and design a constant stream of engaging short-form video, static graphics, and compelling copy. Masterfully blend UGC, branded content, and AI-generated assets to produce a high-volume, high-impact content mix. Stay ahead of the curve on local and global social trends, rapidly adapting and executing them to make FOREO a relevant and talked-about brand.3. Performance & Analytics: Track, analyze, and report on key metrics: follower growth, engagement rates, content performance, and—critically—sales conversion and revenue generated from social efforts. Use data to relentlessly optimize content strategy, ad spend (if any), and the TikTok Shop presence for maximum ROI.4. Collaboration & Amplification: Work in lockstep with the Influencer & Content Marketing Lead to strategically amplify all influencer content, creatively repurposing it across all social channels for maximum mileage. Partner with the GM and Marketing Manager to align social strategy with overall business goals.
