Category Director

British American Tobacco

Ho Chi Minh City
Permanent
Full-time

1 month ago

BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT VIETNAM IS LOOKING FOR A CATEGORY DIRECTORSENIORITY LEVEL: Senior LevelFUNCTION: Marketing - Category ManagementSALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefitsLOCATION: Ho Chi Minh City, VietnamROLE POSITIONING AND OBJECTIVESReports to: Cluster Head of Marketing DeploymentReporting Level: Manages Self & OthersWHAT YOU WILL BE ACCOUNTABLE FOR

Shaping Category Future: Accountable in shaping category vision & long-term growth strategy through annual Strategic Market Plans development, Cycle Planning and Pricing Strategy; ensuring the delivery of sustainable market share growth and profit improvement that aligns with strategic business objectives of Vietnam. Require deep dive analytics skill at industry & total portfolio level to drive decision making on other commercial aspects (pricing, productivity).
Stakeholder Engagement: Foster strong relationships with key internal and external stakeholders, ensuring seamless collaboration.
Team Development and Succession Planning: Cultivate a high-performing team by providing coaching and mentorship to direct and indirect reports. Foster an environment conducive to individual growth, enabling effective succession planning.
Innovation & Transformation Drive: Foster a culture of innovation and lead transformative initiatives in products and processes, leveraging cutting-edge strategies to gain a competitive advantage and meet evolving market demands.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Bachelor's degree in Business, Marketing or any related field.
Minimum experience of 5 years in Brand Marketing/ Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles
English, Vietnamese Fluent
Ability to work and deliver results under high pressure
Commercial acumen: Expertise in building brand strategy while embedding commercial metrics consideration.
Combined communication skill to drive influence on the defined strategy.
Product & brand understanding: Brand & product knowledge to effectively cascade & keep track brand performance in execution level.
Data analytics: ability to extract, read & analyze data including Retail Audit, Brand Track & Sale data to generate insight at different level and recommend action plan from brand building perspectives.

WE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business

British American Tobacco

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