Performance Marketing Specialist (Paid Media)
- Ho Chi Minh City
- Permanent
- Full-time
- Plan, execute, and optimize full-funnel paid acquisition campaigns across platforms such as Google Ads and LinkedIn Ads, driving global lead generation and pipeline growth.
- Collaborate with the ABM Campaign team to design and manage account-based paid advertising programs, including precise audience targeting, custom messaging, and campaign sequencing to engage high-value accounts.
- Collaborate with the ABM Campaign, sales, and operations teams to align paid strategies with target account lists, intent signals, and buyer personas.
- Own and optimize campaign budgets, ensuring efficient allocation to maximize ROI across regions and segments.
- Partner with cross-functional teams (content, design, product marketing) to deliver cohesive and high-performing campaigns tailored to key segments and accounts.
- Monitor and analyze campaign performance, delivering insightful reporting and recommendations for continuous improvement.
- Continuously refine ad creatives, targeting, and landing pages to improve engagement and conversion metrics.
- Experiment with emerging platforms such as Reddit Ads and Meta Ads to identify new acquisition opportunities.
- Develop and maintain campaign performance dashboards and share strategic insights with stakeholders.
- Over 2 years of hands-on experience in performance marketing across both agency and in-house environments, with strong potential candidates with around 1 year of relevant experience also warmly welcomed.
- Proven success in managing Google Ads and LinkedIn Ads, including ABM-specific paid campaigns and retargeting strategies.
- Experience executing ABM paid advertising campaigns, using platforms like LinkedIn Matched Audiences, custom segments, and IP-based targeting.
- Strong understanding of audience segmentation, funnel stages, and intent-driven targeting within ABM frameworks.
- Ability to manage and optimize budgets across multiple global regions with a focus on pipeline influence and ROI.
- Advanced analytical skills and proficiency in tools such as Google Analytics, Metabase, HubSpot, or equivalent.
- Strong communication skills in English, with the ability to synthesize complex data into clear strategies.
- Self-motivated, organized, and able to manage multiple projects with shifting priorities in a fast-paced environment.
- Familiarity with emerging platforms like Reddit Ads, Meta Ads, Connected TV is a plus.
- Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals.
- Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too!
- Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live.
- Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup.
- A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine.
- Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.