Social Commerce Executive - Omni Channel

Abbott

  • Ho Chi Minh City
  • Permanent
  • Full-time
  • 1 month ago
JOB DESCRIPTION:About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
  • Career development with an international company where you can grow the career you dream of.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.Job Summary:The Social Commerce Executive will support the Social Commerce Manager in driving Abbott Nutrition’s social commerce growth across both centralized brand fanpages (Adult & Pediatric) and decentralized retailer pages (CLPs). This role includes managing digital media, campaign, and customer journeys on Facebook, TikTok Shop, and Zalo CRM. You’ll also coordinate with internal teams and retail partners to ensure seamless execution and performance optimization across platforms.Main Responsibilities:1. Social Commerce (Tiktok, Facebook, Zalo) & Retailer Support
  • Assist in marketing execution (ads, posts, livestreams) for Abbott Nutrition’s centralized brand pages
  • Collaborate with retail partners to support their fanpage growth and customer service tools
2. CRM & Customer Retention
  • Support execution of customer journeys and nurturing flows via Zalo or CRM platforms
  • Monitor and report retention KPIs to optimize lifetime value (LTV) and repeat engagement
3. Performance Tracking & Reporting
  • Track key KPIs such as traffic, conversion rate, GMV, and ROAS
  • Provide performance insights to Ecommerce Manager for data-driven decision-making
4. Cross-Functional Collaboration
  • Coordinate with Sales, Supply Chain, and Finance teams to align ecommerce plans with inventory and business forecasts
Requirements:
  • Bachelor’s degree in Marketing, Business, Ecommerce, or related field
  • 2–4 years in ecommerce, social commerce, or digital marketing roles
  • Hands-on experience with Facebook, TikTok Shop, and CRM tools (e.g., Zalo)
  • Strong execution and project coordination skills
  • Familiarity with performance marketing and retention metrics (GMV, ROAS, LTV)
  • Ability to analyze campaign data and provide actionable recommendations
  • Experience working with retail partners or external vendors is a plus
  • Proficiency in social media tools, analytics dashboards, and CRM platforms
  • Soft Skills: Detail-oriented, collaborative, agile in a fast-paced environment
The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY: Marketing SupportDIVISION:LOCATION: Vietnam
Ho Chi Minh City
Flemington TowerADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Not specifiedMEDICAL SURVEILLANCE: Not ApplicableSIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott