Marketing Content & Social Media Manager
IDP Education
- Ho Chi Minh City
- Permanent
- Full-time
- Spearhead creation of content across all channels, for all business streams of IDP Vietnam
- Develop Content creation includes copy, photo, video and others (as appropriate)
- Build and manage a content/
- Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other
- Responsible for developing regular content for social media, website and e-mail newsletters
- Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
- Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
- Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
- Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels.
- Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.
- Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
- Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)
- Perform duties that may be assigned by the Head of Marketing
- BA/BS degree or equivalent work experience (Business, marketing, communications, or eCommerce degree is preferred)
- Have more than 5 years experiences in social media and content management (copywriting, social media, SEO, and video content creation)
- Proven work experience as a social media/content manager/leader
- Experience in optimizing content and solid knowledge of SEO, keyword research and Google Analytics
- Hands on experience in content management of various digital channels (social media, web, Marketing automation, etc.)
- Very strong grasp of the English language to be able to develop English language contents and translate English to Vietnamese as well
- Must be able to effectively communicate and manage relationships with English speaking international constituents
- Must be detail-oriented and highly organized
- Must be proficient in MS Office (Excel, PowerPoint, Word)
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Analytical and multitasking skills
- 13th month salary.
- Bonus in the end of year
- English Training scholarship for staff and family in ACET
- 15 working-days recreation leave, 10 day sick leaves.
- Annual medical examination
- Staff development & training.
- Outing Trip.
- Other benefits according to IDP’s policy.