Senior Social Media Associate
ShopBack
- Ho Chi Minh City
- Permanent
- Full-time
- Social Media & Community Management:
- Develop ShopBack's social media strategy on social channels including but not limited to Facebook, ShopBack's community, TikTok, Instagram, Zalo and YouTube.
- Increase no. of followers, reach, and engagement rates (ie. likes, shares, comments) on owned posts/content across channels organically.
- Experiment with new social platforms and content initiatives to make ShopBack a sociable brand with high talk-ability.
- KOLs Management:
- Grow and nurture our influencer base, and ensure that we have adequate support during key campaigns.
- Conduct influencer outreach and negotiate contracts with talent.
- Create influencer briefs and guide and support their content creation ensuring campaign objectives are met.
- Campaign Support:
- Support Campaign Manager for content angles, and potential KOL profiles to engage for each specific campaign to broadcast deals to new audiences.
- Oversee the execution of paid KOLs and content providers.
- Others:
- Develop the partnership marketing strategy to be rolled out across all social channels to support major campaigns, grow our communities and increase engagement including livestream, podcast, offline activities.
- Manage the execution across a broad range of ATL channels.
- Are you a creative trendsetter in content creation, with proven experience in both content and social community growth?
- Minimum Bachelor's Degree in Business, Marketing, Communication or a related field
- 3-5 years of work experience with proven track record in managing social media platforms and producing content, including videos and graphics, independently
- Have a data-driven approach to working with content and community and an innate sense of trends and virality.
- Ability to project manage and multitask, in a dynamic and detail-oriented environment
- Strong interpersonal and written communication skills are essential for effective collaboration and engagement.
- Fluent in English with exceptional verbal and written communication is a must.
- Positive work attitude, good time management, effective communication, adaptable and organized
- Possess a "can't-is-not-an-option" attitude, not discouraged by failure or mistakes