Proposition Go-To-Market (GTM), Consultant

Ho Chi Minh City
Permanent
Full-time

26 days ago

FIND YOUR 'BETTER' AT AIAWe don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.If you believe in better, we’d love to hear from you.About the RoleProposition Go-To-Market (GTM), ConsultantReport to: Associate Director, Life Propositions and Product DeliveryLocation: Ho Chi MinhFunction: Marketing & Proposition | Department: Life Propositions and Product DeliveryType: Individual ContributorTHE OPPORTUNITY:We are looking for a Proposition Go-To-Market (GTM), Consultant who partners with distributions to plan and execute Go-To-Market (GTM) for all distributions. This includes activation of all new product initiatives, customers promotions, health ecosystem and Vitality features.ROLES AND RESPONSIBILITIES:Propositions GTM (80%)

Work with Propositions Development to develop annual plan to promote AIA Propositions including Vitality to distributions.
Work with Propositions Marketing to the GTM plan for new and existing propositions covering product positioning, product packaging, sales pitch and sales tools.
Partner with Distributions and Channel Marketing to develop and excuse activation plan for all Propositions.
Collaborate with Propositions Development to initiate, develop and launch Vitality Integrated Propositions.
Work with Proposition Development, Propositions Marketing and Training to develop training materials and conduct training for trainers and manage the product GTM for all distribution channels.
Partner with Distributions to translate customers feedback, distribution feedback into product requirements.
Manage all product and customers promotional activities including design customers promotion campaigns, alignment with distribution channels, develop all marketing materials in conjunction with Propositions Marketing.

Other (20%)

Develop and manage relationship with key stakeholders in distribution channels (10%).
Work closely with Propositions Development, Operations and IT on all propositions development initiatives and implementation (5%).
Ensure compliance with local, group standards and all regulations (5%).

JOB REQUIREMENTS:

Bachelor’s degree. Master’s degree is preferred.
At least 5 years of experience in Life / Health Insurance, Financial Services.
Experience in product marketing, life insurance product sales training is preferred.
Excellent command of English and Vietnamese, both written and oral.
Customer centricity mindset
Presentation and communication at influencing level

*To be noted: Only shortlisted candidates will be notified.Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

Apply Now