Customer Strategy & Planning Lead
Unilever
- Ho Chi Minh City
- Permanent
- Full-time
- Ensures highest standards of Trade Category Plans via portfolio and channel strategic planning and deployment to deliver category & brand objectives,
- Ensure full integration of Channel Trade Category Plans with Brand Marketing Plans and Customer Business Planning,
- Lead and co-ordinate development of customer & shopper insights through dedicated research and insight activation,
- Co-build Channel and Customer Thought Leadership,
- Define channel/customer targets and TTI budget,
- Develop channel audit & performance tracking,
- Lead Design for Channel (D4C) solutions for the total category,
- Lead Fuel for Growth opportunities for category with NRM,
- Manage ROI on Customer Marketing activities,
- Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,
- Approve logistic for channel promotions,
- Sell out forecast for activity plan,
- Monitor in store communication & activation (brand/category initiatives),
- In-store extra visibility/highlight display,
- Build & join sell-in meetings to customers for overall category/brand initiatives,
- Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
- Build the customer differentiation strategy in close co-operation with the Customer Managers,
Coach and develop team members.Job Requirements:
- 8-10+ years of relevant working experience in customer-facing, analytical or brand-building jobs
- Cross-lane diverse experience in CD such as Customer Management/Trade Marketing Management/Brand Management
- Customer facing experience combined with brand building experience is ideal
- Proven people management capabilities