Assistant Brand Manager
PersolKelly
- Hanoi
- Permanent
- Full-time
- Assist the Brand Manager to manage the assigned product portfolio by being thoroughly conversant with the target consumers, understanding their needs, consumption behavior, lifestyles, and insight through outsourcing researches or in-house studies (home usage test, concept product test…) as well as in-depth analysis. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
- Assist Brand Manager to enhance the brand promises, brand personalities to fit target consumers which enable long-term growth of the brands in-line with the desired branding framework. Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
- Assist Brand Manager to make annual marketing plan, budget plan for each brand to get approval from Consumer Marketing Manager, COO, CEO & share the marketing plan and support to make sales forecast with Sales department to enhance brand equity & obtain the targeted market share & sales volume, profit.
- Support Brand Manager to monitor and analyze Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix. Prepare annual brand review and the development of the brand plan (including price policy recommendation, development of communication, alignment with sales on brand distribution and merchandising objectives, new product development, and rolling activity plans) and brand strategy.
- Support Brand Manager to plan and responsible for the execution of advertising campaigns by compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (TV advertisement, Print Ad, Online advertising, PR and sponsor activities, outdoors…) and related BTL activities (consumer promotions such as coupons, refunds, bonus pack, chance programs - lucky draw, scratchy card…, free products or sampling, brand activation, events (including clubs, music concerts, scholarship programs, live shows, road-shows, education program…in order to build brand equity (TOM brand awareness, loyalty, unique- strong-favorable brand associations & images)