Chief Marketing Officer, Service Industry (Open for Expat)

Aloha Consulting Group

  • Hanoi
  • Permanent
  • Full-time
  • 7 days ago
  • Apply easily
ACG_2999_JOBOur client is a leading international company who is looking for a qualified candidate to join their firm.Executive Leadership and Strategic AlignmentProvide strategic oversight to heads of MarCom, National and International Student Recruitment, and High School Partnership departments.Develop and implement integrated growth strategies aligned with institutional objectives.Represent marketing and recruitment at VCE and SLT meetings, influencing university-wide strategic decisions.Integrated Marketing and Brand ManagementLead school’s brand positioning and enhance visibility nationally and internationally.Oversee execution of impactful marketing campaigns, PR initiatives, content strategies, and digital engagement.Ensure consistent brand messaging and student value proposition across all channels and markets.Promote a strong sales and ROI focus linking marketing efforts to lead generation, pipeline growth, and enrolment outcomes.National and International Student RecruitmentSet enrolment targets aligned with growth objectives, monitoring via data-driven KPIs.Build and expand global recruitment networks, partnerships, and agent relationships.Ensure seamless coordination between marketing and recruitment teams to manage end-to-end student acquisition.Technology-Enabled Performance and AutomationLead adoption and optimization of Salesforce CRM and marketing automation tools across MarCom and recruitment.Implement data analytics frameworks to track and improve lead generation, conversion, sales, and retention.Foster an evidence-based decision-making culture.Market Intelligence and Competitive StrategyDevelop practical and insightful market intelligence focused on both local and global student markets.Keep track of competitor activities, sector developments, and new opportunities emerging within the higher education landscape.Swiftly adjust and refine strategies to seize emerging market segments.Leadership and Organisational DevelopmentMotivate, guide, and support the growth of senior leaders and their teams.Foster a culture of collaboration and high performance across marketing and recruitment teams.Promote a strong sense of accountability, continuous professional development, and a commitment to innovation throughout the division.Requirements1. Competencies (Knowledge, Skills, and Abilities)Essential
  • Proven success in executive leadership managing multiple departments in marketing, sales, and recruitment with focus on conversion and ROI.
  • Extensive experience leading large, multi-functional teams with senior direct reports.
  • Strong expertise in digital marketing, brand strategy, and international student recruitment.
  • Proficient in Salesforce CRM, marketing automation, and data analytics tools.
  • Excellent strategic thinking, commercial acumen, revenue orientation, and change management skills.
  • Outstanding communication and stakeholder engagement abilities in English.
  • Collaborative working style across departments and with external partners.
Desirable
  • Experience in higher education or service industries with complex sales cycles.
  • Background in international market development, especially in education.
  • Fluency in Vietnamese or other regional languages
2. Competencies (Behavioural)
Essential
  • Strategic orientation and leadership skills.
  • Creativity and innovation.
  • Effective communication.
  • Teamwork and collaboration.
  • Managing and developing people.
  • Fostering inter-departmental relationships.
  • Planning and organizing.
  • Problem-solving and decision-making capabilities.
  • Sales, customer, and service orientation.
  • Kindness and respect.
  • High integrity, professionalism, and accountability.
Desirable
  • Passion for education and commitment to student success.
Benefits13th-month Tet bonus for Vietnamese staff.Annual cost of living adjustments.20 days annual leave plus Christmas closure, public holidays, and 5 days paid sick leave.Educational support for staff, spouse, and children.Transportation allowance.Business travel insurance.Contact: Huong DoDue to the immense number of applications, only shortlisted candidates will be contacted.

Aloha Consulting Group