Brand Manager

Sanofi

Ho Chi Minh City
Permanent
Full-time

1 month ago

Brand Performance Responsibilities:

Take full responsibility for the brand's profit and loss within local markets, aiming to boost profitability.
Set a long-term vision for the brand, focusing on increasing market share and enhancing brand consideration.
Cultivate brand affection, monitor brand health, and shape brand perception.
Offer insights for budget allocations, particularly concerning net sales and marketing spend, and define key performance indicators.
Monitor monthly brand performance across countries, initiating corrective strategies as needed.
Engage in the local monthly Integrated Business Planning (IBP) process to safeguard brand performance.

Brand Strategy Development:

Craft strategic pillars and business goals for the brand, informed by insights from local consumers, shoppers, and healthcare professionals (HCPs).
Analyze the journey of consumers, shoppers, and HCPs to identify key influences on brand preferences.
Develop a local shopper strategy that includes channel segmentation, activations, and messaging.
Assess local demand, provide competitor intelligence, and highlight our brand’s competitive advantages.
Establish local pricing in alignment with global or regional guidelines.
Collaborate with the Trade Marketing Team to determine channel strategy and priorities.
Outline the involvement of HCPs and develop a local HCP engagement strategy.
Plan the New Product Development (NPD) roadmap for the brand.

Brand Management Duties:

Influence the overall brand campaign strategy, customize it for local nuances, and oversee its execution within the country.
Adapt brand assets to resonate with local insights.
Coordinate with Medical, Regulatory, and Legal (MRL) departments for content localization and approval.
Implement the brand plan and budget with a focus on local market adaptations derived from consumer and shopper insights.
Contribute to innovation projects with valuable insights.

Requirements:

Proven experience in brand management, with a strong understanding of local market dynamics.
Ability to analyze financial data and performance metrics to inform strategic decisions.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Creative problem-solving abilities and a keen eye for identifying and leveraging market opportunities.
Knowledgeable in the latest trends in consumer behavior and marketing strategies.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Sanofi

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