Head of Modern Trade

Ho Chi Minh City
US$29,250-30,000 per year
Permanent
Full-time

2 months ago
Apply easily

This leadership role is responsible for shaping and executing the Modern Trade strategy across Vietnam. The position combines strategic planning, customer engagement, and talent development to deliver business growth and operational excellence.

Translate business unit and category strategies into actionable customer and channel plans.
Lead the execution of growth initiatives including new product launches, pricing strategies, and thematic campaigns.
Support commercial negotiations and manage key customer relationships across the Homecare category.
Define and deploy the total Modern Trade strategy nationwide, ensuring alignment with long-term business goals.
Deliver key performance indicators such as turnover growth, market share, profitability, and execution excellence.
Oversee cross-functional collaboration and field execution to ensure seamless implementation.
Champion the talent agenda by building capabilities and leading a team of Key Account Managers and Field Execution professionals.

Manage the nationwide Modern Trade strategy for a top-tier FMCG companyDrive high-impact commercial initiatives while developing a high-performing team

Solid experience in Modern Trade sales-whether at Brand or Retailers, or in Commercial leadership roles within FMCG.
Strong strategic thinking, negotiation, and relationship management skills.
Proven track record in leading teams and driving business results.
Excellent analytical, planning, and execution capabilities.
Bachelor's degree in Business, Marketing, or a related field; advanced qualifications are a plus.

The hiring organization is a large enterprise in the FMCG industry with a strong presence in Vietnam. It is recognized for its well-established market position and focus on delivering quality products to consumers nationwide.

Competitive salary and performance-based incentives.
Room to lead the change and shape the future of Modern Trade sales.

If you are ready to take the next step in your career, apply now to become a part of this exciting opportunity in FMCGs!

Michael Page