Business Development Manager (experienced with mVAS)

AdStart Media

Ho Chi Minh City
Permanent
Full-time

25 days ago
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Company DescriptionAdStart Media (www.adstartmedia.com) is a technology-driven company active in digital advertising and mobile payments, well-established and rapidly expanding globally. As an international performance network, we are proud to partner with global brands, publishing houses, media buyers and app developers. We are young, fun, collaborative and very social!At our core, we are a performance driven culture that believes growth comes from the power of meaningful connections. We value given thoughts and opinions to significantly contribute during a rapid expansion period and do meaningful work.Job DescriptionWe are seeking a highly motivated and experienced Business Development Manager who will be responsible for the continued growth and expansion of the mVAS business across regions.Within the role you’ll be involved in planning and conceptualization of new marketing, sales and product strategies and tactics alongside the recruitment and management of the new traffic sources including but not limited to Social Media, Google Search, DSPs, Affiliation, Ad networks and more.In this role, you will coordinate both internal and external stakeholders in different time zones to determine the most efficient and cost-effective approach to launching new products across the regions aimed at successful expansion of the business into new markets as well as maximizing the profits in the existing ones.YOUR MAIN DUTIES:
Business Strategy:

Initiate, plan and execute business development strategies, tactics and specific action plans aimed at growing and expanding VAS business

Market Expansion, Research, Analysis and Evaluation:

Evaluate business opportunities and formulate dedicated action plans for each individual market launch (i.e. market and media landscape analysis, mobile operators, gateways, aggregators etc)
Develop specific strategies aimed at establishing profitable business-models and service longevity
Create and present compelling product & service proposals tailored to the needs of the local mobile operators, mobile gateways and the regulatory requirements

Sales Generation & Partnerships:

Research, analyze and recruit new traffic sources (Google, independent DSP networks, affiliation networks, independent media buyers and publishers etc.) that will help you grow a healthy and profitable user base across a variety of geos
Contribute to the company's Internal Media Buying efforts within and outside the region by providing detailed insight and hands-on tactics aimed at the profit maximization and customer value

VAS Product or Service Development:

Work with the product team to develop and Improve Existing VAS Product portfolio that fits the needs of the various markets in terms of compliance and profitability. Play an active role when it comes to the idea generation, product conceptualization, planning all the way to the execution and product launch
Explore, propose and overlook ideas that will allow extra monetization of the existing service(s) e.g. cross-selling between VAS and CC submit products
Propose new services based on the hands-on knowledge and experience with the region that will help the company differentiate itself from the competition

Metrics and Reporting:

Track and analyze key performance indicators (KPIs) of the various markets and traffic partners. Monitor and evaluate daily the profitability
Prepare regular reports for management to assess progress and make informed decisions. Propose new QS or internal reporting systems or create manual reports if needed

Project Management:

Coordinate with the team to deliver all assets necessary to run successful campaigns on the market. Liaise with internal and external stakeholders and actively participate in the sprint planning
Ensure projects are delivered on time and within the quality standards and the budget.
Take ownership of all projects related to the markets

Qualifications

Minimum of 4 years of hands-on experience in a similar role within the MVAS industry
Proven track record launching successful DCB and PSMS campaigns
Proven ability to influence cross-functional teams without formal authority
Great attention to detail and go-getter attitude
English fluency. Excellent written and verbal communication skills

Additional InformationWHAT WE OFFER:

A workplace with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security of an established company
Flexible work life balance
Opportunity to travel and work from a variety of office locations
Competitive remuneration package (base + bonus component)
Individual tailor-made career progression plan
Multitude of employee training programs
Team-building activities

AdStart Media