Senior Marketing Data Analyst

Ho Chi Minh City
Permanent
Full-time

1 day ago

Job Description:ABOUT COMPANY:Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers-those blending manual, automation, and AI skills-to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.About the role:We are seeking a Senior Marketing Data Analyst to serve as the central intelligence engine for the Marketing Division. This role is designed for a data-driven strategist who can go beyond reporting - to diagnose, forecast, and optimize marketing performance across the full funnel. You will partner closely with Demand Generation, Product Marketing, Campaigns, and Sales Enablement to translate complex data into actionable growth strategies that directly impact pipeline and revenue.Key Responsibilities:1. Marketing Performance Intelligence

Lead the design and implementation of marketing performance frameworks, defining the KPIs that matter most for growth and expansion goals.
Build and own end-to-end marketing attribution models (multi-touch, AI-assisted, media mix) to identify ROI by channel, campaign, and audience segment.
Conduct cohort and lifecycle analysis to uncover trends in lead quality, conversion rates, and customer acquisition cost (CAC).

2. Advanced Analytics & Experimentation

Design and execute controlled experiments (A/B, multivariate, incrementality testing) to validate campaign strategies and messaging approaches.
Develop statistical models and predictive analytics to forecast MQL, SAL, and SQL volume and revenue impact.
Leverage intent data, firmographic enrichment, and signal-based marketing insights to guide ABM and demand generation prioritization.

3. Strategic Business Partnering

Collaborate with marketing leadership to set data-driven quarterly and annual growth targets for MQLs, pipeline, and ARR.
Partner with BDR/SDR leaders to identify the highest-converting lead sources and optimize handoff SLAs.
Act as the "data translator" for cross-functional teams, making complex analytics understandable and actionable.

4. Data Infrastructure & Reporting Excellence

Develop and maintain executive-level dashboards in Looker, Tableau, or Power BI that provide real-time visibility into marketing impact.
Ensure marketing data hygiene, governance, and integration across HubSpot, Salesforce, Google Analytics, LinkedIn Ads, Google Ads, and other platforms.

Continuously enhance automation and reporting workflows to reduce manual processes.Requirements:Required Skills & Experience

5+ years in data analytics with a strong focus on marketing performance, digital analytics, and attribution.
Advanced proficiency in English (speaking & writing).
Proven track record in a B2B SaaS or high-growth tech environment.
Advanced proficiency in SQL, Metabase/Looker/Tableau/Power BI, Google Analytics (GA4), and Excel/Google Sheets.
Experience building forecasting models and managing data pipelines between marketing and CRM systems.
Strong understanding of marketing funnel metrics, paid media performance, and ABM measurement.

Preferred

Experience with signal-based marketing analytics and ABM platform integrations (e.g., 6sense, Demandbase, Terminus).
Familiarity with statistical modeling, regression analysis, or machine learning applications in marketing.
Background in designing marketing experiments and interpreting lift studies.

Benefits:At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don't just take our word for it. Take a better look below!

Attractive Compensation Package: Either embrace periodic and compelling performance bonuses, OR an uncapped sales commission scheme, spiffs, and accelerators for Sales positions;
Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work, too!
Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live.
Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup.
A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine.
Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.

Katalon

Apply Now