Account Manager (Digital based)
Ogilvy
- Ho Chi Minh City
- Permanent
- Full-time
Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today. We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the “Best Place to Work” in Vietnam for GenZ by 2025.About the RoleThe Digital Account Manager has a key role in maintaining the client's stability and influences their potential growth. The Account Manager is responsible for maintaining strong client relationships and for the output of Ogilvy's digital activities. The Account Manager must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting. This role has strong focus on delivering digital projects for clients.Key requirements:Client Management
- Manage and ensure quality of our client services
- Management and handling of key client briefs, projects and requests, including the refinement of the above
- Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
- Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Executive to implement projects smoothly and effectively
- Support line manager in developing initiatives for new business or extending existing business
- Financial control of billings and 3rd party costs
- Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
- Cultivate high-level contacts within business and industry relations
- Manage complexed digital projects for client and have an ability to decide what expert group should be brought in at the right time to provide solutions to client.
- Provide Clients counsel in the development of successful customer management strategies
- Plan and execute Data Acquisition & Activation through delivering meaningful Value Exchange Framework.
- Keep track of & optimize UX/UI of all AWO current ecosystem to ensure better Data Acquisition experience.
- Day-to-day KPI tracking of all campaign to ensure data acquisition is on track & coordinate with Strategy & Media & Development team to come up with real-time solution for optimization.
- Weekly Data Extracting & Consolidating for campaign result & send over to data agency for filtering.
- Weekly Data reporting for each campaign to pull out observation & key learnings with actionable next step for performance improvement.
- Understand industry/market trends especially tech trends related to provide innovative solutions to client
- Stay up to date with emerging technologies and social platforms and demonstrate understanding of how they can be integrated into communications programs
- For certain clients, assist in developing media relations strategy, seeking placements in print, broadcast, and online media
- Develop working relationships with Account Executives to ensure that once briefed the campaign/project moves forward smoothly
- Be the first stop in resolving problems raised by Executive
- Take responsibility for management and motivation of account team members to allow them to achieve their maximum potential
- Abide by the WPP code of business conduct
- 3-4 years of experience in communications or related field; industry experience preferred
- In-depth knowledge of online marketing tools and technology
- Solid understanding and knowledge of social media platforms and website development process
- Good analytics skills, comfortable working with data
- Professional writing skills, strong presentation capabilities
- A team player and can work independently
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Bachelor's degree with a major in digital marketing, communications, advertisement, media, digital, data & analytics is a plus