HN, Garena] Senior Performance Marketing

Garena View all jobs

  • Hanoi
  • Permanent
  • Full-time
  • 4 days ago
Job DescriptionCampaign Execution & Optimization
  • Plan, set up, and manage paid advertising campaigns across digital platforms (Facebook, Google, TikTok...) for various games published by Garena in Vietnam
  • Monitor and optimize campaign performance on a daily and weekly basis for users acquisition campaigns, user engagement campaigns and awareness campaigns
  • Conduct A/B testing and scale high-performing campaigns.
  • Analyze performance at campaign, ad set, and ad levels to drive optimization.
Cross-functional Coordination: Propose & align campaign priorities, target, KPIs, timelines, and budgets with leaders from different games in a monthly levelFucntion team cooperation: Co-operate with creative teams to develop and refresh local assets, with game ops team to plan the ads campaign timeline, with MKT team to optimize the contents from campaigns and KOLs...Platform & Vendor Management: Manage ad platform contracts, payments, and key vendor relationships.Data & Reporting Support: Participate in building, using, testing internal data platform for online ads.Job Requirements
  • Bachelor's degree from a reputable university
  • Minimum 5 years of hands-on experience in digital/ performance marketing, with a strong focus on app/gaming product
  • Proven success in managing and optimizing large-scale ad budgets for various app/ game
  • Strong expertise in Facebook Ads Manager, Google Ads, TikTok Ads, and other performance tools.
Data driven with strong analytical skills using Power BI, SQL, Excel, Google Sheet, Data.ai, Sensortower, Appannie, Appsflyers * Strong passion for gaming
  • Excellent communication skills in Vietnamese and English, both verbal and written. Be able to explain complex topics to stakeholders
  • Self-driven, detail-oriented, and capable of working independently in a fast-paced environment.
  • Strong problem-solving skills.
  • Excellent in stakeholder management skills, with active listening and a collaborative, supportive approach.
  • Strong curiosity and a proactive learning mindset, with the drive to continuously explore new trends, tools, and optimization approaches.
*APPLICATION FORM GUIDANCE: Please help to submit your job application package with the documents as * Your CV
  • The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://shorturl.at/yjhxh
What We Offer
  • Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
  • Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
  • Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
  • Autonomy: Take charge of your projects and make your mark on the gaming industry.
  • Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.

Garena