Client Solutions Manager (Apps & Gaming), Vietnam

TikTok

  • Ho Chi Minh City
  • Permanent
  • Full-time
  • 16 days ago
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships and Marketing Science. GBS is an entrepreneurial, and ambitious client group.Responsibilities
Client Management being a Consultant to clients and internal stakeholders
- Provide consultation, strategy, and media plans for advertisers based on their business objectives
- Support and work with the sales team on pre-sale research and pitch
- Provide pre-campaign workshops to help advertisers and their agencies to design brand campaigns for success
- Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offeringsCampaign Management & Revenue Impact
- Coordinate and collaborate with ad ops, product, R&D, measurement teams, etc. internally to ensure a smooth and successful campaign execution
- Conduct post-campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
- Analyze past campaign performance to discover common trends and patterns to build best practice
- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaignProduct Adoption & Scale
- Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaignQualifications:Minimum Qualifications
- Minimum 5+ years of experience in digital advertising, with a focus on app performance marketing (UA, retargeting, programmatic)
- Deep expertise in mobile measurement partners (MMPs) like Adjust, AppsFlyer, or Branch, and familiarity with SKAdNetwork
- Strong analytical skills (Excel, SQL, or data visualization tools) and experience with A/B testing
- Advanced campaign strategy and execution app performance campaign
- Excellent communication and presentation skills, with the ability to influence C-level stakeholders.
- Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus
- Passionate for marketing in TikTok, excellent listening skills and proactive about collaborationPreferred Qualifications
- Self-starter, fast learner with a can-do spirit
- A team player and collaborator
- A growth mindset with strong commitment to continuous learning and improvement

TikTok