Senior Manager, Product & Brand – CVO

Ho Chi Minh City
Contract
Full-time

2 months ago

Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description:Job PurposeLead the country marketing to support the delivery of volume, turnover, gross margin and market share target in assigned space. This role helps in handling the product portfolio and leading the execution of strategic Global offers/programmes in market.Key Accountabilities

Lead the CVO Power brand marketing planning in-country and lead country activation of all agreed marketing activities
Lead all product portfolio innovation from development to landing to the market, healthy life cycle management (Phase In & Out) and new product launch assets & toolkit development & activation plan to deliver overall CVO portfolio strategy and business objective
Lead Pricing related initiatives implementation including any pricing change e.g. pricing increase, pricing monitoring and pricing waterfall file.
Accountable for driving new offers and major strategic brand campaigns in market
Agree market implementation plans for new offers with global CVO marketing collaborators and the PU marketing team
Work closely with the country and PU marketing and sales teams to design the right mix of activation activity within the marketing plan
Work with agencies to plan activation
Lead internal relationships within the wider Castrol marketing function, such as Service & Maintenance, Brand and Communications, Hub Operations, Growth Unit and Pricing to enable successful implementation of offers. Look for alliances in CVO activity across the PU
Supervise success against KPIs to and ROI ensure marketing effectiveness and cost efficiency
Ensure safe on-the-ground activation
Act as focal point for understanding the customer segments, buyer journeys and integrated customer experience – be the “go to” expert for CVO channels and products in the country
Help to inform and develop PU strategy for CVO where requested
Manage the Product portfolio to deliver near- and long-term growth targets consistent with global space/brand strategies
Ensure full compliance to bp protocols including NPR, competition law, E&C, ASP management, P2P, brand identity guardrails, product rules of the game
Handle merchandise and collateral for activations
Act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout, where relevant
Participate in digital product management, where relevant/assigned

Job Holder RequirementsExperience

Demonstrated experience in product and/or channel marketing (

5 years) * Experience of working in global matrix organisations

Strong marketing planning and project management skills – demonstrated through a history of successful execution
Ability to successfully build enduring and productive relationships and work with cross functional teams
Strong sector experience / understanding is an advantage

Skills & Competencies

Sector, market, customer and competitor understanding - skilful
Generating and applying Customer and Consumer Insights - skilful
Handling the ODI and stage gate process – skilful
Translating strategy into marketing plans - skilful
Performance Monitoring - skilful
Project & relationship management – skilful

At bp, we provide the following environment and benefits to you:A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valuedPossibility to join our social communities and networksLearning opportunities and other development opportunities to craft your career pathLife and health insurance, medical care packageAnd many other benefits.We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.Travel Requirement No travel is expected with this roleRelocation Assistance: This role is not eligible for relocationRemote Type: This position is a hybrid of office/remote workingSkills: Agility core practices, Agility core practices, Brand Management, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Developing creative marketing content, Dialogue enablement, Digital Fluency, Digital Marketing, Generating customer insights, Loyalty Management, market, Marketing comms plan, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development, Offer execution and growth, Product Ownership, Project Management, Research and insights, Sales forecasting/demand planning {+ 1 more}Legal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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