Marketing Manager

• Develop and execute a comprehensive B2C marketing strategy aligned with overall business objectives and growth targets.
• Lead brand development efforts and ensure consistent communication of brand identity, positioning, and tone across all channels.
• Monitor market trends, consumer insights, and competitive activities to identify opportunities for differentiation and expansion.

• Plan and manage integrated marketing campaigns (digital, social, offline, and partnership-based) to drive awareness, acquisition, and retention.
• Build go-to-market strategies for new products, services, initiatives, and promotional programs.
• Track campaign performance and optimize through data-driven insights.

• Lead digital initiatives including SEO, SEM, social media, website management, CRM, and content strategy.
• Drive conversion-focused activities and optimize customer journeys based on analytics and user behavior.
• Manage external agencies and partners to ensure strong ROI and high-quality outputs.

• Collaborate with cross-functional teams to ensure marketing initiatives are aligned with the overall customer experience.
• Develop CRM and loyalty programs that enhance engagement and repeat usage.
• Leverage data analytics to personalize communication and improve customer lifetime value.

• Build, mentor, and manage a high-performing marketing team across brand, digital, creative, and communications functions.
• Oversee marketing budgets, forecast spending, and report performance metrics to the leadership team.
• Foster a culture of innovation, collaboration, and accountability.

• Bachelors degree in Marketing, Business, Communications, or related fields (MBA preferred).
• Minimum 5 years of marketing experience, including at least 2 years in a senior leadership role within consumer-facing environments.
• Proven success in brand strategy, digital growth, and integrated marketing execution.
• Strong leadership, strategic thinking, analytical, and communication skills.
• Fluency in Vietnamese and English.

• Competitive compensation with performance-based incentives.
• A leadership role with direct impact on brand direction and business results.
• A dynamic, mission-driven environment that values innovation and customer-centric thinking.

Hegka