Marketing Director (Giám Đốc Marketing) - Real Estate & Hospitality

• Develop and implement comprehensive marketing strategies that align with the overall business objectives and enhance mall foot traffic.

• Oversee market research to identify trends, target audience behavior, and competitor analysis to inform marketing decisions.

• Design annual and quarterly marketing plans, including budgeting and KPI setting.

• Maintain and enhance the mall's brand identity across all communic ation platforms.

• Ensure all marketing materials (online, print, events) reflect consistent and compelling brand messaging.

• Partner with mall tenants to create co-marketing opportunities that drive sales and enhance tenant satisfaction.

• Provide guidance to tenants on marketing best practices, seasonal campaigns, and promotional events.

• Lead the development of digital marketing strategies, including social media, email campaigns, SEO/SEM, and website management.

• Monitor and optimize online advertising campaigns to maximize reach and engagement.

• Track and report on digital KPIs to ensure successful execution.

• Conceptualize and manage mall-wide events and promotional activities that attract diverse audiences and increase traffic.

• Oversee event execution, from ideation to implementation, ensuring events meet brand standards and budget expectations.

• Develop and manage relationships with media partners, PR agencies, and influencers to promote the mall and its activities.

• Serve as the primary spokesperson for the mall, representing the brand at events, conferences, and media engagements.

• Manage the marketing budget, ensuring cost-effective allocation of resources across all campaigns and activities.

• Analyze and report on the ROI of marketing initiatives, adjusting strategies as needed to meet financial targets.

• Lead and mentor the marketing team, fostering a collaborative and innovative environment.

• Recruit, train, and develop marketing talent to support the company's goals.

• Other tasks as assigned by the company executives

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

• At least 15 years of marketing experience in retail, real estate, or mall development, with at least 3 years in a leadership role.

• Proven track record of developing and executing successful marketing campaigns in a retail or commercial real estate environment.

• Strong knowledge of digital marketing, social media, and event promotion strategies.

• Excellent leadership, communication, and project management skills.

• Ability to collaborate with cross-functional teams and work in a fast-paced, results-driven environment.

• Experience in tenant relations and customer engagement is a plus.

• Familiarity with CRM systems and data analytics tools to track performance.

• Salary: Negotiable based on the candidate's skills and experience.

• Other benefits: In accordance with the regulations of the law and the corporation.

Manpower