All qualified candidates will be given fair consideration. Per GDPR, any CV or personal information you submit will be used strictly for recruitment. Your data will be processed based on legitimate interest, securely stored, and not shared outside the recruitment process.About the CompanyOur client is a global leader in the luxury eyewear industry, known for its exceptional design standards, brand portfolio, and innovative retail presence. With a direct footprint in Vietnam through leading retail groups and a growing network of distributor partnerships, the company is investing in building stronger field execution to support brand training, merchandising, and store performance. This role is key to delivering brand impact on the ground in one of the region’s most promising markets.Opportunity DetailsWorking Location: Ho Chi Minh City, Vietnam, travel required across the countryWorking Time: Standard full-time hours, with flexibility for field visitsEmployment Type: Full-time consultancyCompensation: Commensurate with experience levelBenefits: Daily gas and meal allowance, Reimbursement for all business travel outside HCMCReporting Line: Reports to APAC DirectorTeam Management: No direct reportsRole PurposeThe In-Store Specialist is a field-based role responsible for delivering product training, overseeing brand visibility, and supporting local retail and distribution partners. The position blends retail execution, merchandising, and commercial training, and is essential to ensuring brand consistency across Vietnam’s optical retail market.This role is open to both local and expatriate candidates with prior experience in the Vietnam market. Fluency in Vietnamese is a strong asset, but candidates without it will be considered if they can effectively manage local business interactions and partnerships.Main ObjectivesEnsure all relevant store staff and distributor teams receive brand training within the first 3 months of onboarding.Achieve a high compliance rate in merchandising and visual audits across the retail footprint.Support the timely execution of in-store marketing activations and trade materials across all regions.ResponsibilitiesDeliver structured technical and commercial training to distributor sales teams and retail store staff.Conduct in-store visits to verify brand presence, merchandising compliance, and POSM implementation.Act as a field liaison between trade marketing and local store partners, coordinating with contractors and vendorsCollect feedback from the market and report on execution standards and visual performance.Maintain accurate visit reports and administrative documentation.Candidate ProfileEducation & QualificationsBachelor’s degree in Business, Marketing, or related fields preferredCertification or education in Optometry is a plusProfessional ExperienceMinimum 3 years in retail field support, trade marketing, or training rolesExperience in the eyewear industry is highly preferredExperience in cosmetics, beauty, or premium retail sectors may be considered if merchandising and store training exposure is strongPrior experience working in Vietnam is requiredTechnical SkillsProficiency in Excel and PowerPoint at a basic to intermediate levelComfortable with field reporting and training deliveryFamiliarity with merchandising audits or retail compliance tools is a plusBehavioral CompetenciesStrong presentation and communication skillsEye for detail in visual merchandising and brand standardsOrganized, proactive, and able to manage field operations independentlyComfortable working with both corporate and field-level stakeholdersKnowledge DomainUnderstanding of luxury retail standards, optical categories, and Vietnam’s retail distribution landscapeAbility to manage distributors and large retail partners across different cities