Deputy Head of Creator Growth, Creator Growth

• Country Strategy & Vision:

• Develop and lead the long-term strategic vision for Creator Growth in Vietnam, aligning with regional and global company objectives.
• Oversee and influence the end-to-end strategy for creator acquisition (Engagement) and long-term growth (Development).
• Identify new opportunities for innovation, growth, and market penetration within the local creator ecosystem.

• P&L Management & Revenue Growth:

• Take full ownership of the P&L for all Creator Growth revenue streams in Vietnam, including AdSense, Branded Content/Sponsorships, Affiliate Marketing, and creator-facing products.
• Develop and execute aggressive strategies to drive significant and sustainable revenue growth.
• Provide accurate forecasting, regular performance reporting, and strategic insights to regional leadership.

• Team Leadership & Development:

• Lead, manage, and mentor the local Creator Growth team, including specialists in Creator Development & Engagement, and Sales Function.
• Build a world-class, high-performance team by setting clear goals, fostering a collaborative culture, and formally building capabilities across the business unit.
• Serve as an internal mentor and role model for the entire organization, making impactful talent decisions that shape the future of the team.

• Stakeholder & Partner Management:

• Build, maintain, and own strategic relationships with key creators, MCNs, platform partners (e.g., YouTube, TikTok, Meta), and other crucial industry stakeholders in Vietnam.
• Serve as a key advisor and partner to regional leadership on local market trends, content evolution, and strategic growth opportunities.
• Act as a key representative for AnyMind's creator business in Vietnam, enhancing our brand presence and influence.

• Operational Excellence:

• Address and resolve ambiguous and complex issues that may span across business units within the country.
• Drive innovation in our service offerings, incorporating new technologies, data science, and methodologies to deliver exceptional value to our creators.
• Ensure all operations are efficient, scalable, and compliant with local regulations and company policies.

• Proven experience in a senior leadership role within the digital media, creator economy, or technology industry in Vietnam.
• Strategic Vision: Expert ability to develop and lead a long-term strategic vision, driving innovation and tangible business growth.
• Team Management: Expert-level ability to lead, build, and develop a world-class, multi-disciplinary team. You are expected to make impactful talent decisions that shape the future of the organization.
• Executive Influence: Expert ability to advise senior leadership, influence cross-functional teams, and serve as a key thought leader.
• Business Judgment & Financial Acumen: Advanced-to-expert proficiency in P&L management, strategic planning, and making sound business judgments in complex situations.
• Deep and comprehensive knowledge of the Vietnamese creator ecosystem, including key players, trends, and platform dynamics.
• Strong network of contacts within the local digital media and creator industry.
• Expertise in data-driven strategy, with an advanced understanding of data science and analytics.
• Exceptional communication, negotiation, and stakeholder management skills.
• Fluent in both Vietnamese and English.

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment

AnyMind Group