Senior Marketing Manager (Global Leading FMCGs)

Michael Page

  • Ho Chi Minh City
  • US$60,000-72,000 per year
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
This strategic leadership role is responsible for shaping and driving long-term marketing strategies across brand, portfolio, and innovation management. The role focuses on building brand equity, delivering commercial impact, and ensuring alignment across internal stakeholders to support sustainable business growth.Strategic Planning
  • Design and implement brand portfolio structures aligned with growth targets and market positioning
  • Build and manage a pipeline of innovations and renovations with clearly defined business roles and expected outcomes
  • Develop pricing, mix, and value chain strategies to optimize profitability and competitive advantage
Brand Strategy & Marketing Execution
  • Translate global brand strategies into locally relevant plans, including messaging, communication platforms, and consumer engagement touchpoints
  • Monitor brand health and performance metrics, generating insights to inform marketing decisions and future planning
Commercial & Cross-Functional Alignment
  • Lead the development of integrated marketing and commercial plans on an annual and quarterly basis
  • Collaborate with multifunctional teams to identify growth opportunities and allocate resources effectively
Innovation & Renovation Management
  • Oversee renovation projects from idea generation through to market launch
  • Support innovation initiatives by building business cases and guiding projects to launch readiness
Consumer Insights & Market Understanding
  • Partner with insight teams to identify research needs and integrate findings into strategy and execution
  • Maintain strong awareness of market trends and evolving consumer behaviors
Internal Stakeholder Management
  • Act as the main contact point for brand planning, business performance reviews, and forecasting
  • Facilitate strategic discussions and ensure alignment across internal teams and senior stakeholders
Lead brand strategy, portfolio development, innovation/renovation planningDriving mid-to-long term business & category growth
  • 10+ years of experience in marketing, with a focus on brand strategy, portfolio management, and innovation
  • Strong analytical and strategic thinking capabilities
  • Proven ability to manage cross-functional teams and lead through influence
  • Deep knowledge of consumer behavior, market dynamics, and brand performance measurement
  • Experience in fast-paced, consumer-centric industries preferred (e.g., FMCG, retail, lifestyle)
This organization is a leading global F&B company with a strong presence in Southeast Asia. Known for its iconic international and regional brands, the company combines global scale with deep local insights to deliver exceptional consumer experiences.The business embraces a performance-driven culture grounded in strong values, diversity, and continuous improvement, making it a preferred employer for top talent across commercial, marketing, and supply chain functions.
  • Competitive salary package with performance-based bonus
  • Direct exposure to top-level leadership and strategic decision-making.
  • Career progression to a C-level position.

Michael Page