Brand Manager (MNC FMCG)

Ho Chi Minh City
US$18,000-36,000 per year
Permanent
Full-time

1 month ago
Apply easily

An exciting leadership opportunity awaits at our well-established multinational company, operating in over 100+ countries with a diverse portfolio of brands. As a Brand Manager, you will play a key role in driving brand strategy and growth, ensuring our products maintain a strong market presence.The Brand Manager spearheads the strategic development and implementation to achieve sustainable growth for a brand or group of brands. This role involves defining core strategies and translating them into initiatives that drive accelerated market share and profit growth through comprehensive marketing plans. The Brand Manager must engage and align leaders with these plans, working closely with Consumer Insights, RID, Finance, Sales, Global Marketing teams, and Industrial to optimize product lines and ensure sustained profit growth. In Vietnam, we implement a 2-in-1 plan that combines a Test & Learn approach with a strong national development brand plan.1. Developing and managing category/brand/product innovation strategies for assigned categories.2. Develop consumer, market and competitor understanding, be the expert for your market, implement appropriate research to build knowledge - sales / competitor tracking, consumer knowledge. Lead market research with market research manager and market research agencies.3. Analyse brand issues & opportunities, propose brand objectives and strategies based on the in-depth analysis to build annual marketing plan.4. Managing P&L statements for assigned categories, to include the development of marketing plans, pricing strategies, and trade programs to maximize financial value for the enterprise.5. Implement marketing plans and daily marketing management. o Develop product launch plan (with factory/sales team)o Develop a promotional plan.o Developed communication strategy (including digital), aligned with mass marketing factory team, and brief to communication agency.o Develop media strategy and planning with the agency (including digital).o Follow up with sales department and factory on marketing plans and executions to ensure perfect implementation.o Analyse the impact, efficiency, and ROI of brand activities. Proactively recommend adjustments of the marketing plan when needed.6. Manage product innovations/renovations.o Analysing data to identify and translate insights into business opportunities and/or initiatives.o Leveraging research (historical and secondary) and insights (consumer and supplier research and industry trends) to inform and drive innovation efforts.o Networking with stakeholders throughout the enterprise (Global, R&D, Manufacturing, Sales, etc.) to both manage assigned projects and secure organizational buy-in/support.o Working together with Sales team to integrate customer strategies into innovation plans and sell new products/platforms in to key channels/customers.o Managing the end-to-end commercialization process (from concept to launch) for new product launches, including the brand in retail and horeca (partner with Horeca Sales Manager).o Leading diverse cross-functional teams to achieve organizational goals and timeline.7. Manage & follow-up marketing agreed-on budget per project along with all the paperwork needed (from the contract with suppliers up to registration at the government level for promotions).8. Selecting, training, and managing career development of the assigned direct reportAn exciting leadership opportunity awaits at a leading MNCInternational working environment, good benefits and learning opportunities.1. Requirements

Minimum bachelor's degree required, Postgraduate business degree preferred (MBA/master)

Minimum 3 years experience as a brand manager or product manager with direct-report/lead the team, ideally in FMCG.

2. Skills

In-depth understanding of consumer insights

Analytical skills (quantitative/qualitative)

Market research knowledge

Project management

Promotion management (recommendation/implementation/analysis)

Basic innovation/product development experience

Communication & media strategy, creative development experience

Packaging design development

Trade channel/point of sales & pricing knowledge

Business steering including P&L management.

Strategic planning

Communication skills, including language skills (Vietnamese and English fluent) and agency management

With a presence in over 100+ countries and reaching nearly 500 million consumers, our client bring joy through our globally recognized products and over 25 local brands by leveraging our strength in the healthy food industry.With 12,000 employees' dedication, passion, and entrepreneurial spirit drive our growth as the world's third-largest branded food-related company.Joining us means embracing a bold, pragmatic approach to overcoming the growth challenges of a global food group. Be part of a dynamic team where your talent and energy will contribute significantly to our ambitious projects.Guided by our mission to provide healthier and more responsible snack and meal solutions for all, our client strive for a sustainable and profitable business model centered on consumer needs.Our client offers an international working environment with a competitive package, excellent benefits, and ample learning opportunities.

Michael Page